Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 120

Communications Crisis Internal International 120

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

5W PR

APRIL 29, 2020

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization.

Strategy 97

Strategy Communications Advertising Advertising 97

Garrett Public Relations

APRIL 1, 2020

The post 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. They’re just not sure what to say to them. With our daily routines as we know them on pause for now, brands are […].

Communications 126

Communications Brand Branding Company 126

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. ” In times of crisis, this is more important than ever…and fin. MeasurePR. — @Serena (@Serena) April 13, 2017.

Financial 88

Financial Measurement Communications Agriculture 88

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Victorious PR

APRIL 13, 2023

PR efforts such as media coverage, social media campaigns, and content marketing can help real estate companies reach a wider audience and attract new customers. Crisis Management Despite the best efforts of a real estate company, sometimes negative situations arise.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

MAY 17, 2016

The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? I had a special epiphany that day: the soft and subtle pitch of content marketing created media relations opportunities beyond the conventions of crisis communications and newsjacking.

Survey 64

Survey Report Content Marketing Pitching 64

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Unfortunately many corporate communicators, still play a role as brand cop, policing up activity online.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Twenty-five years ago it focused mainly on communications whereas now it covers many other theories, including behavioural psychology and economics.”. Why Content Marketing and Public Relations Need Each Other.

Publicity 80

Publicity Crisis Construction Study 80

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 96

Ethics Crisis Transportation Airlines 96

Stephen Waddington

OCTOBER 21, 2019

In the UK influencer campaigns are governed by existing ASA and Competition and Markets Authority (CMA) laws. Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. Who owns influencer marketing within brands?

Government 60

Government Publicity Marketing Advertising 60

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Catch Them When They’re Paying Attention.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 21, 2017

And so, metrics is the theme for this week’s Unscripted Marketing links [UML] roundup. 1) Communication Metrics: Disruption or True Crisis . There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. The digital landscape just changes too fast.

Social Media 60

Social Media Crisis Marketing Media 60

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time.

Technology 76

Technology Training Data Consumer 76

Beyond PR

SEPTEMBER 7, 2016

Here are four best practices from Rio & Zika: Managing Communication Challenges that you need to follow when your brand is involved in a major event. Peter says putting together a crisis communications plan is not optional. Your communication may be perfect for a local audience, but how will it be taken globally?

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game. Priscilla Osorio.

Agency 79

Agency Marketing Media SEO 79

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. . Let’s talk.

Trends 61

Trends Viral Analysis Crisis 61

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? The study does well to point out that even high-quality thought leadership content rarely moves on its own accord. This also works the other way around in crisis communications.

Leadership 65

Leadership B2B Study Marketing 65

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.

Brand 74

Brand Branding Banking Financial 74

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

Government 69

Government Measurement Groups Corporate 69

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. This year, we have seen social justice efforts dialled up drastically.

Trends 71

Trends Reputation Course Media Relations 71