Communications Content Marketing Crisis Communications Product Launch 
Sword and the Script
NOVEMBER 4, 2014
It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.
5W PR
AUGUST 23, 2023
Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.
5W PR
SEPTEMBER 9, 2021
As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.
Deirdre Breakenridge
MAY 23, 2017
I’ve “covered” book releases, product launches, and restaurant openings. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.
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