Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload occurs when you try to consume too much knowledge or data at once. Like many communicators, journalists are adapting to new technology and formats.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves.

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 3, 2024

Professionals in this field strategize communication during challenging times to protect the reputation of the client. PR ensures effective communication with these groups to foster positive relationships. Pitching story ideas to journalists to secure media coverage. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch.

Travel 52

Travel Pitching How To Print 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. These might include: What is the brand currently missing that greater consumer engagement can address?

Community 92

Community How To Marketing Data 92

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. They focus on excellent written and visual communication distributed through various media channels. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Why is integrated communication so important for brands today? It’s no secret digital has changed the way we communicate. Is there a downside?

Print 120

Print Tourism Transportation Film 120

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Positive PR generates consumer interest. How to pitch to journalists . PR can lead to lead generation.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. By Robin Carr . Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. If changes have occurred, the key players should have have stayed the same, ensuring consistent communication and work. or even printing out a hard copy – the difference in format can be valuable to helping you edit.

Agency 136

Agency Print Course Travel 136

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is. I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

PR Fuel

JULY 24, 2018

Instead, communicate your story as if you were telling it to close friends. To me, a well-written press release (or anything else for that matter) is one that clearly communicates the message in a way the intended audience can easily understand. Every Pitch is a Learning Experience. It’s that simple. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. A New Way for Communications Professionals — and the Influencers They Serve — Sits on the Horizon.

Software 0

Software Media Leadership Journalism 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Dominance of TikTok SEO.

Social Media 87

Social Media Media Mobile SEO 87

Barokas

DECEMBER 4, 2018

From holiday campaigns and year-end recaps to planning and budgeting, there is a lot for the communications team to wrap up before the ball drops on December 31. Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. You are immediately met with the challenge of communicating your campaign story in a way that doesn’t get lost or ignored.

Video 62

Video Strategy SEO Engineering 62