Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. Crisis Communications eBook Public Relations' Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

MaccaPR

JUNE 12, 2024

Yes, pay and other compensation, health and dental insurance, bonuses, and retirement plans matter. Well, any organization’s value proposition should be different for consumers vs. employees! Consumers give you their money. They’ve been catered to as consumers. And with Gen Z in the workforce, new trends will emerge.

Interviews 62

Interviews Brand Branding Employee 62

Reputation Us

JANUARY 11, 2016

Stats, facts and guesses abound about the top health care trends in 2016. The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

Flack's Revenge

JUNE 1, 2020

It’s also changed how we communicate. This trend has forced us to up our video games. The pandemic has unfairly singled out businesses that service consumers. So, the words “the company you keep” (from the old NY Life Insurance commercials) have taken on new meaning.

Insurance 194

Insurance Insurance Meeting Video 194

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Consumers are smart — they can usually see through a brand’s forced engagement. Be genuine. Be relatable.

Brand 140

Brand Branding Insurance Insurance 140

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. It takes a big idea to attract the attention of consumers and get them to buy your product…”. A way to earn ongoing media attention and coverage is to tie your offering to a broader topic or trend.

Insurance 204

Insurance Insurance Advertising Advertising 204

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Many of us are bilingual.

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Can you tell us what types of stories, trends or issues are on your radar now? I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St.

Automotive 69

Automotive Report Meeting Insurance 69

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If consumers forget what your logo looks like, your business may need better branding. So, communication is an excellent arena for them to play and ideate in.

Digital PR 62

Digital PR Examples Strategy Survey 62

Barokas

DECEMBER 8, 2017

There are endless discussions about the importance of data, and its relevance in business decisions, communicating a company’s story, benchmarking success…the list goes on and on. Recently, I took an online course about interpreting and communicating data insights focused on this very topic. Moral of the story?

Data 60

Data Insurance Insurance Survey 60

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Sword and the Script

JUNE 21, 2016

What strikes me about the deal making in this context is an amazing delta in trends: an events company is buying into the relatively new phenomenon of content marketing at a fairly low price relative to what it’s selling its traditional press release distribution business. Account-based marketing.

Insurance 67

Insurance Insurance B2B Corporate 67

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. A great example of this trend is Medela, the world’s leading provider of breast pumps. These colors consist of a lively teal, highlighter yellow, subtle hues of gray and strips of white (see above).

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group.

Insurance 60

Insurance Insurance Sports Groups 60

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Goal: Shaping consumer brand perceptions. Goal: Raising awareness for the brand. It’s a thought leadership play of sorts.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

SEPTEMBER 17, 2015

Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. These days at the Tribune, scoops related to things that consumers would care about – names of companies or interesting people,” Yerak said.

Pitching 120

Pitching Report Insurance Insurance 120

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Buzzstream

FEBRUARY 27, 2024

The idea is to ensure that the most pertinent information is communicated within the first paragraph, so even if a person only reads the beginning of an article, they have a clear grasp of the story. Press releases follow the inverted pyramid writing style, which news journalists (for the most part) still follow today.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. And although I am not a doctor, I communicate with doctors and I know that prevention should start from the earliest childhood.

Tourism 52

Tourism Hotels Brand Branding 52

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. Setup a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. My wife is in PR and communications. It’s alot like buying life insurance or putting money into an emergency savings account. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. The first rule of crisis communication is to acknowledge the problem as quickly as possible.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Stalwart Blog

APRIL 26, 2020

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. To be able to communicate and keep those relationships going until you get back to normal is going to be key. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. It’s your job to show them the value, communicating why content can make a difference for your companies. Let these trends influence your latest goals. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111