Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). It’s common for communications, marketing, and PR to be lumped together, even though each is quite different.

Agency 170

Agency Real Estate How To Construction 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. However, in baseball, communication doesn’t just foster strong athletic performances and team camaraderie — it drives the game itself. From a communications standpoint, this story is hardly unusual.

Analytics 90

Analytics Communications Trends Sports 90

ImPRessions - Crenshaw Communications

MAY 29, 2018

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A good PR agency tells you when. Your message doesn’t measure up. Your message doesn’t measure up.

Apparel 160

Apparel Construction Agency Interviews 160

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We typically spend more time researching and strategizing than pitching media, for example. They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. appeared first on Crenshaw Communications. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. We’ve seen teams fail because important information “popped up” during the pitch and the group was forced to scramble to modify their approach.

Agency 186

Agency Pitching Construction Exercises 186

ImPRessions - Crenshaw Communications

JUNE 14, 2018

B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. If you publish fair comparative information about all the companies on owned media on your site or through adtech media channels, your firm will be viewed as more trustworthy than the average sales pitch. Never say “no comment”.

B2B 147

B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases. Be a good communicator.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” There are plenty of other reasons for close communication between client and agency, of course. Even an inspired agency team likes to be challenged in a constructive and creative way. Streamline.

Agency 223

Agency How To Construction Advertising 223

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. The communications “black hole.” Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. From the world of sport, to gaming, energy, medicine, construction, and more. The post How data analytics is driving real life change appeared first on Firefly Communications. Predicting the future, understanding the past, navigating the present – it all comes down to data.

Analytics 62

Analytics Data Energy Sports 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Be thoughtful in constructing questions. Pitch your client to appropriate media to discuss the survey in a greater context. In the best circumstances, you will repeat the survey annually and press will subsequently include YOY survey results in related press releases and media pitches. Don’t stop with a press release.

Survey 120

Survey How To Construction Data 120

Shift Communications

DECEMBER 6, 2017

No one hires an agency to spend their time creating new storylines that can be pitched, finding new reporters to target, flagging breaking news articles, or asking for updates on action items. There are few things that kill a good client-agency relationship faster than poor communication. 4) Over-communicate. – Amanda Munroe.

Agency 113

Agency Pitching Construction Trends 113

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? Our communication tools have changed.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

MAY 13, 2016

Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. The post 5 PR Faux Pas And A Few Genius Moves appeared first on Crenshaw Communications.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit. Grow verbal communications skills. .

Skype 147

Skype Agency Meeting Software 147

Mark My Words

APRIL 20, 2021

In reputation terms the ESL is 3-0 down, in danger of having its entire first team squad suspended and on the brink of a violent pitch invasion…all before kick-off. If that image doesn’t hit home, make no mistake, this is one of the worst-planned large scale communications launches in history.

Sports 60

Sports Construction Government Television 60

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Avoid a sales pitch. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Community newspapers and websites often seek profiles of people that live in the area. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Clients have a right to expect that the staff on the pitch team are the same players they’ll be working with once the deal is sealed. The savvy client can usually determine this and will want to consider how much faith they will have in such a construct. Staff turnover. Continuity is important in any client-agency relationship.

Agency 159

Agency Meeting Measurement Construction 159

PR Job Coach

OCTOBER 31, 2013

Even while channels proliferate to communicate your passions, position and career preferences, the resume remains firm as your calling card and one of the essential documents that helps you define who you are, what you do and the value you bring to the table. Adding links to content enhances your resume without needlessly making it lengthy.

How To 247

How To Skype YouTube Construction 247

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

A lot of blood, sweat and tears go into researching, constructing and presenting the perfect proposal. You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 The post A PR Playlist For 2017 appeared first on Crenshaw Communications.

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Perspectives on Psychological … Continue reading As a PR professional working with the media, employing debiasing techniques is crucial to ensure balanced and accurate communication.

Media 52

Media eBook Viral Construction 52

Masters in Communications

APRIL 22, 2019

Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. What is Marketing as Communication? Are you renting heavy machinery to construction companies or industrial firms?

Communications 40

Communications Marketing Advertising Advertising 40