ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. appeared first on Crenshaw Communications.

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Report Interviews Pitching Construction 136

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB?

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ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. Don’t send the same pitch twice. When it happens, it’s a BIG story.

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B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

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ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

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Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

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B2C Case Study Construction B2B 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

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Newspapers Radio Construction Fashion 122

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Photo credit: Pixabay.com.

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Case Study Advertising Advertising Media Relations 28

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

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Newspapers Journalism Pitching Report 120

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

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Meeting Ethics Storytelling Publicity 98

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Media relations is close to naught if PR consultants do not think with a sales hat on. Is that all?

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Publicity Construction Agency Advertising 63

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

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ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers.

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Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . Today, many U.S.

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Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? Not as much as you’d think. Relationship Building.

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Skype Creativity Education Construction 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

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Sports Education Construction Television 68

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). What did I learn? In a PR firm, every day brings something different.It was invigorating.

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Agency Real Estate How To Construction 170

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

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Publicity How To Course Facebook 90

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.”

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Creativity Pitching Writing Conference 100

Polaris

SEPTEMBER 4, 2014

At best, DIY PR will lead you to waste a portion of your communications budget. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication.

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Publicity Interviews Reputation Construction 100

Bad Pitch Blog

MAY 31, 2007

Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. This blog was launched to fight bad media relations from inside the industry. So we’re singling out bad media relations as the exception and not the rule.

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Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Perspectives on Psychological … Continue reading As a PR professional working with the media, employing debiasing techniques is crucial to ensure balanced and accurate communication.

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