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PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

ImPRessions - Crenshaw Communications

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

” Just take a look at the LUMAscape above to get an idea of the adtech display category. The category is only getting more crowded, and the environment more fragmented. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203
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Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

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Crenshaw Communications Receives Best Boutique Agency Accolade

ImPRessions - Crenshaw Communications

The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. Known as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards seek to applaud the best and brightest in corporate communications and public relations.

Agency 156
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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. It’s not even cheap.

Banking 327
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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Drive differentiation – or establish a new category. For more on how PR turns prospects into customers , see our earlier post.

B2B 334