ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. “What do people not understand about your job/business/category?” The software can make a huge difference in revenue, yet the category is narrow. Be curious.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.

B2B 191

B2B Social Media Radio Fashion 191

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. In the world of influencers, there are different categories based on follower count and engagement levels. Macro influencers Macro influencers are like digital celebrities.

Product Launch 78

Product Launch Local Small Business Advertising 78

Flack's Revenge

JANUARY 12, 2021

As most in B2B tech marketing know, industry analysts are key influencers, and it is important to get their validation and ranked and categorized in the right reports. Analysts sit at the intersection of customers and competitors and they follow market trends. I reached out and we struck up a dialog.

Industry 156

Industry Enterprise Trends Technology 156

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Each category has a narrative, a story arc that starts with innovation and ends with obsolescence. The savvy tech marketer adjusts tactics accordingly.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? As in any category, change represents opportunity for those who can seize it. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Each category has a narrative, a story arc that starts with invention and ends with obsolescence. The savvy tech marketer adjusts tactics accordingly.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Agility PR Solutions

AUGUST 13, 2020

Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general categories—long-term partnerships and one-off sponsored posts.

Marketing 149

Marketing Advertising Advertising Brand 149

Onclusive

FEBRUARY 28, 2022

Outcomes: long-term influence of your communications on your target audience as a result of the out-takes, including attitude change, satisfaction, trust, preference, intention and advocacy. As you are considering your communications objectives, take the time to review your organization’s overall business goals.

Measurement 368

Measurement Guidelines Data Education 368

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. How Soon is Now?

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features.

Leadership 170

Leadership Industry Conference Trade Shows 170

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where it concerns the type of audience they have and the brands that they decide to work with. Mega-influencers.

Film 97

Film Viral Social Media Strategy 97

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Shift Communications

JANUARY 24, 2024

In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. The key : Stanley’s willingness to reinvent as a brand and appeal to a new customer segment.

Consumer 78

Consumer Strategy Marketing Viral 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Don’t forget about influencers. Nowadays there are influencers for every subject matter.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Earned – media or influencer relations. By contrast, every other category of tactics is a flash.

B2B 148

B2B Marketing Content Marketing Course 148

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Jay Baer: What are the three biggest problems with influencer marketing? After all, I am (hopefully) influencing you Right.

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. What does this tell us?

Marketing 78

Marketing Education Consumer Social Media 78

Reputation Us

FEBRUARY 27, 2024

Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Tarnishing it may incur costs — including litigation costs, lost revenue, lost market value and marketing costs, according to Lloyds of London. Two categories must be considered, according to Lloyds of London.

Reputation 78

Reputation Corporate Insurance Insurance 78

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Flack's Revenge

AUGUST 3, 2021

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. They are miscategorizing us (or there is no category) – what to do? We take a more expansive view, and understand that modern PR goes well beyond scoring press hits.

Interviews 177

Interviews SEO B2B Reputation 177

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Influencer partnerships spice it up. million likes. .

B2B 310

B2B Video Creativity Social Media 310

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one.

Analysis 195

Analysis Corporate Reputation How To 195

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

But most businesses serve a broader market. Knowing when to speak out takes a mix of market research and gut-level decision-making around both customers, employees, and partners. In short, for any organization that sees itself as a category leader and good corporate citizen, it’s hard to avoid public dialogue.

Publicity 212

Publicity Corporate Employee Sports 212

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Social Metrics (Conversation influence).

Measurement 199

Measurement Marketing Content Marketing Software 199