Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Barokas Communications is more than a top technology PR firm. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success.

Case Study 78

Case Study Enterprise System Fashion 78

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Suffice it to say that we should be friends, and make nice – one should support the other. It is hard to sell when no-one has heard of you. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. These touch points (web pages) should provide the most substantial content pieces. billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve? At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JUNE 15, 2021

A few years back I was at a workshop at a conference for legal technology. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. The full report – State of Writing – is freely available on the web.

Survey 117

Survey B2B Marketing Interviews 117

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

MAY 25, 2016

Baldrick’s Foundation, in PR Newswire’s new case study. Our latest case study uncovers how the foundation used multichannel, multimedia content distribution to increase web traffic and drive nearly 13,000 image views and downloads. Get more nonprofit marketing tactics by downloading St.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

Cision

JULY 18, 2016

Similar Web posted a breakdown of app usage demonstrating that in a few weeks Pokémon Go has nearly doubled the total app downloads for Tinder , is fast approaching the daily active users of Twitter , and has user time-on site far exceeding any app not named Facebook. You should know that Pokémon Go will be a future PR/marketing case study.

Case Study 120

Case Study Mobile Google Facebook 120

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. Guest Post by Philip Sheldrake.

eBook 83

eBook Enterprise Case Study Web 83

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. The web environment displays content in a card formal. It takes patience and skill – and the right kind of tools and technology. #4 These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. To make things easier, publish the content on the Web and provide hyperlinks. . Have you applied for awards before? Did you win? Talk to us.

Case Study 66

Case Study Conference Advertising Advertising 66

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Harness tech — Technology has made markets broader. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. If the link is integrated with your marketing automation software or web CMS, you can even track audience interactions throughout your digital ecosystem. Focus your efforts on revenue.

Company 40

Company Case Study How To Product Launch 40

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. The headlines that sail around the web are those that are salacious and extreme. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JUNE 9, 2016

What are the core components of your marketing technology stack? For example, thought-leadership pieces on industry trends are often successful for creating awareness and bringing users into the sales funnel, while case studies or solution-specific content are better for leads toward the middle/bottom of the funnel.

Marketing 40

Marketing System Software Case Study 40

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

JUNE 16, 2016

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below).

Social Media 48

Social Media Healthcare Marketing Media 48

Buzzstream

FEBRUARY 21, 2018

The time that we save going back and forth between spreadsheets and web pages allows us to dig deeper when personalizing an email for a prospect. For example, if we find that we are producing content for an business technology site that gets a lot of links from HR blogs, we may continue to brainstorm ideas in that HR vertical.

Media 54

Media Google Pitching Agency 54

Sword and the Script

AUGUST 21, 2018

There is an overwhelming number of channels, technologies and strategies to choose from and it’s challenging to know which one is the right fit for your organization, market and persona. NW: UserIQ’s goal is to transform the way SaaS companies engage with their customers so they can guide each user to success across web and mobile platforms.

Marketing 64

Marketing Data Interviews Agency 64

Beyond PR

JANUARY 5, 2017

Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Once you’ve identified a gap in content that your audience craves, it’s time to get to work on sharing it with industry best practices in mind. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

Sword and the Script

NOVEMBER 12, 2019

Positive reviews could prove to be a new candidate for a case study or a similar activity and people like to be acknowledged. TrustRadius is considered one of the most trusted customer review platform for business technology. The idea is a buyer searches for products on the web and finds the company’s website.

Software 17

Software B2B Marketing Data 17

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

This is not the case in the era of the social web and I would argue never has been. Phillips has continued the programme of study and developed a work in progress called the Lisbon Theory[xi]. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

APRIL 3, 2018

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. Bits and Bytes Testing Brand24.

Media 63

Media System Tools Google 63