Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. “Every business should be thinking more creatively about what can be measured,” says Lieb. Or, if you don’t already have the relationship, having the skill to find them and connect quickly in a way that gets the desired end product.

Case Study 100

Case Study Media Study Measurement 100

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.” So, perhaps try writing an entry the same way. Award entries are about results.”

Measurement 156

Measurement Case Study Creativity Course 156

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111

Employee Company Marketing Case Study 111

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. Request case studies or references to gain a better understanding of their capabilities.

Brand 62

Brand Branding Reputation Consumer 62

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects.

B2B 60

B2B Survey Case Study Enterprise 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

Storytelling 120

Storytelling Case Study Crisis Viral 120

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. We are seeing so many changes happening in the industry, and it is key for all of us to stay on top of the trends, case studies, and strategies guiding our field.

Education 59

Education Social Media Media Resources 59

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Case Study: How to Take Over Event News. About the presenter: Barbara Rozgonyi , Creative Visionary.

Case Study 40

Case Study Conference Reputation Small Business 40

Shift Communications

MAY 17, 2016

Tell us about your clients (at least 5 more questions, plus case study examples). Tell us about measurement and reporting…and so on. Values alignment: We pride ourselves on our 7 core values of #creative #connected #dedicated #positive #smart #honorable #ballsy. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Most successful content programs have a clearly defined scope.

How To 177

How To Guidelines Content Marketing Video 177

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. FutureComms14 conference – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. So here I’m going to share how I’ve thought about newsjacking with a case study example to help communicate the story in full. For example. Know the news.

SEO 71

SEO Film Reddit Video 71

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

prTini

DECEMBER 12, 2014

Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. Data Analysis Measures Consumer Emotions When They Buy. Want weekly PR case studies delivered directly to your inbox? Inside Square’s Winning PR Strategy. Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat. S ign up today !

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. However, I do think it is important to note while social media does involve proactive measures to establish strong relationships, it can be measured. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. can really measure the success of his strategy. s website across his most highly-visible channels.

Case Study 92

Case Study Crisis Study Strategy 92

Solo PR Pro

MARCH 21, 2017

As a result, executives see us as those with creative intelligence but may miss or devalue our broader insight and it’s our fault. All your metrics and charts and case studies dissolve into nothingness when you have failed to make it clear not only what you do but how you do it and how that integrates into what the company cares about.

Case Study 45

Case Study Measurement Strategy Crisis 45

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40