B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Promote Your Thought leadership With a Press Release . Personalize Your Brand. And an on-brand, bite-sized infogram illustrates those goals in a memorable way.

Infographics 283

Infographics Consumer Video Examples 283

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Cision

AUGUST 28, 2017

We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Apply Alliteration.

Writing 258

Writing Newspapers Retail Groups 258

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 83

Meeting Automotive Media Transportation 83

Cision

JANUARY 26, 2016

At Gagen MacDonald, a Chicago-based strategy execution consulting firm, Sherry Scott and her team help Fortune 500 companies drive organizational change through strategy, culture change, leadership and employee engagement and change communications. My daily newspaper of choice is… Huffington Post. Rapid Fire Round.

Leadership 120

Leadership Newspapers Travel Strategy 120

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Cision

MARCH 8, 2016

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. This diligence requires timely and substantive response to attacks on a brand. What are brands doing differently today that they didn’t do in the past?

Financial 120

Financial Reputation Newspapers Social Media 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mark My Words

JULY 25, 2022

As a special adviser to Sunak when he was chancellor, Horowitz used fancy graphics and clever tag lines to sell “Brand Rishi” to a younger, politically unengaged audience on Instagram. There is little about her own back story, and no spontaneous “behind the scenes” footage.

Social Media 60

Social Media Media Film Leadership 60

Maxim Behar

MARCH 1, 2021

Host: Recently we notice a new trend in marketing campaigns where branding positioning is only part of an overall strategy. Many big brands reach out to vloggers, people who actually communicate with other people and are some sort of leaders. The one we still call Democracy for no actual reason.

Leadership 52

Leadership Agriculture System Social Media 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

SEPTEMBER 16, 2020

Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Reputation and brand management are part of your crisis communications plan because they involve the public’s perception of you. Thought Leadership. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

DECEMBER 14, 2021

Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. Some communicators label traditional outlets such as newspapers, magazines and TV as passé “legacy” media, but the next generation of PR pros might define “legacy” as anything outside the metaverse.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

Mark My Words

JULY 31, 2014

It’s a story that says a lot about leadership, decision making and business growth. I am beginning to wonder whether there is a growing trend for brands to try and bury a crisis on social media, using it, but not in any way effectively in their hope to paper the cracks. Leadership is a vital ingredient here.

Crisis 120

Crisis Leadership Newspapers Travel 120

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. I think that striving to reach younger audiences presents is an excellent opportunity for legacy news brands. They will look for an employer who satisfies their family’s needs.

Journalism 148

Journalism Newspapers Policies Writing 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

APRIL 19, 2023

But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. The one big difference is pictures on the next day’s front-page newspaper, [versus] these pictures that end up at the National Archives and will be seen for generations to come. I have a photojournalism background.

Travel 68

Travel Tourism Storytelling Newspapers 68

PRSay

SEPTEMBER 9, 2016

Research is simply the most effective way to discover who is using your brand, to understand just how they are using those products and services, and to decipher how they feel about your brand. Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs.

Newspapers 60

Newspapers Print Sports Consumer 60

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

Marketwired

DECEMBER 21, 2015

Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” How to Leverage Medium for Your Brand. The History of the Boilerplate and 7 Tips on Writing One. We’ve got some advice to help. Are you putting effort into making sure they do?

Writing 100

Writing Blogging Newspapers Travel 100

Communications Conversations

OCTOBER 31, 2017

Especially for blogs that are based on thought leadership. “When a reporter leaves a newspaper, the publisher doesn’t redact the contributor’s byline or replace it with a retained employee’s name. Branded content should be no different. Generally speaking, I like option #3.

Blogging 74

Blogging Employee Newspapers Corporate 74

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120