NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . New year, new rankings. million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? But, if the Wall Street Journal mentions your brand, what is that worth? Advances in technology will revolutionize your business, but what if your job is more than just a business to you? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. There was a bit more humor and lightheartedness around the news this week though, with the top article mocking people who assumed the virus was linked to the beer brand Corona, and the second most engaged coming from satire site The Beaverton.

Journalism 163

Journalism Viral Writing Report 163

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Organic shares are really what make a story go viral. You can see the discussion on Twitter via #BWChat.

Reddit 159

Reddit Media Analytics Trends 159

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g., Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Some bloggers hold as much or more sway than a top New York Times reporter.

Strategy 78

Strategy Media Storytelling Pinterest 78

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

Solo PR Pro

AUGUST 29, 2017

Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. How do brands know their social media creates impact? How do brands start? Brands have to realize what is repetitive for them might not be repetitive for their audience. Easy to type. It ain't me”.

Communications 48

Communications Viral Energy Measurement 48

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? But, if the Wall Street Journal mentions your brand, what is that worth? Bruce Kennedy is a social media manager at Cision, where he manages Cision’s global brands. Who saw it? What did they do after they read it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. What’s the biggest lesson you learned from your first position? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets. I still think it.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. I mean, welcome to the 2000''s, right? The Record in NJ closes down its (?)

Journalism 41

Journalism Real Estate Print Newspapers 41

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs?

Crisis 48

Crisis Airlines Reputation Corporate 48

NewsWhip

JULY 23, 2020

As we saw last month, the vast majority of top articles came from traditional news sites, in a further move away from the viral sites that were having a good deal of influence at the beginning of this year. . million engagements. . The top 25 publishers of June 2020 . Benedict Nicholson. Benedict Nicholson is the Managing Editor at NewsWhip.

Facebook 167

Facebook Web Viral Journalism 167

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics.

Writing 120

Writing Viral Infographics Blogging 120

NewsWhip

JULY 7, 2022

Legit was focused on viral Nigerian stories, with human interest pieces front and center. Other articles which featured were a mixture of brand content and the Daily Mail’s coverage of Johnny Depp, which as we have seen saw significant levels of engagement. 294k), and reports of him winning his defamation case (308k).

Facebook 78

Facebook Reddit Viral Sports 78

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Viral Exercises 120

Sword and the Script

FEBRUARY 9, 2016

Top search results for a similar query, in the form of a question, “ can a frog really freeze and come back to life ,” include credible-looking sites such as Science Line , Live Science and the Journal News – a Cox Media-owned publication serving Butler County, Ohio. went viral with an easy for new parents tip trying to sooth a crying baby.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60