Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Good brands have fans who adore their products and talk about them for free online.

Energy 238

Energy Writing Instagram Brand 238

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way.

Company 174

Company Conference Corporate Leadership 174

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Deirdre Breakenridge

SEPTEMBER 26, 2014

You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. Wanting to forge ahead with incredible energy and enthusiasm comes from within. At the same time you’re taking the opportunity to build your own brand and to challenge yourself to get ahead.

Interviews 375

Interviews Energy Meeting Conference 375

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Konnect Agency

APRIL 16, 2020

From colleagues to loved ones, don’t underestimate the power of asking “how are you doing,” or discussing brand strategy while sharing a glass of wine through Zoom or over a cup of coffee over the phone. How is your energy level? Pick up the phone, write an email, send a text–tell them! How are you feeling? – Beth M.

Energy 93

Energy Agency Creativity Course 93

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. So, it’s good to be part of this organization, channel my energy into something much bigger than myself and find my place.

Agency 36

Agency Internal International Energy 36

PR Fuel

MARCH 2, 2021

You could save yourself valuable time and energy by working with a professional team. Outsourcing press releases to a marketing agency can benefit your entire brand. Writing press releases requires a specific approach. ” They focus on the five W’s, proper grammar, style, and format to write effective press releases.

Writing 52

Writing Agency Energy Meeting 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories.

Publicity 148

Publicity Newspapers Journalism Energy 148

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? It starts by giving without expecting anything in return.

How To 120

How To Energy Print Pitching 120

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. They just don’t have the synergy — um, energy.

Pitching 140

Pitching Report Writing Energy 140

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. Check it out! Click Here. Let’s Define Authenticity First. Close Mindedness. Low Self-Esteem.

Writing 120

Writing Storytelling Brand Branding 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Practical value.

Energy 120

Energy Viral Storytelling Community 120

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Social media posts.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

SEPTEMBER 21, 2016

Here’s where you should be putting your energy. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Social Media. Each of the following can be done in an hour or less.

Marketing 120

Marketing Comparison eBook Social Media 120

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Unfortunately, Burberry isn’t the only brand known for trashing its own inventory. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

MAY 26, 2016

Find out who’s already producing it, what their link profile looks like and how trusted their brand is. Often this means sitting down and writing, designing, or recording. It’s an investment of time and energy, but it doesn’t take all that much money to pull off. Find out what form that content takes.

Analytics 200

Analytics Energy Google Data 200

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Make time to promote your brand.

Case Study 74

Case Study Writing Energy Resources 74

Beyond PR

AUGUST 19, 2016

In a press release issued just two days before the opening ceremony, the announcement was made that Howe had been chosen to commission the cauldron, which he created “to replicate the sun, using movement to mimic its pulsing energy and reflection of light.”. Credibility is crucial with personal branding.

Brand 40

Brand Branding How To Energy 40

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Onclusive

MAY 31, 2017

I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition. Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise.

Data 150

Data Resources Engineering Film 150

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

MAY 4, 2015

Most of the narratives we in PR and marketing create for brands fall into a category right out of Christopher Booker’s Seven Basic Plots. We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. PR Professionals and Storytelling Archetypes.

Storytelling 120

Storytelling Insurance Insurance Film 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR in High Definition

MARCH 12, 2019

We’ve also seen the web used for ill purposes; our friends at SafeToNet and the Internet Watch Foundation have both committed substantial time and energy to combating issues of online abuse. The first ever web page was a communications document ; a guide on how to use the web.

Web 54

Web Energy Software Instagram 54

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. Of course, some marketers never stopped asking these questions.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Here are five tips to avoid the template trap when writing event speaker announcements: 1. To stand out, trying including a headshot that shows off your brand or gives insight into the speaker’s personality.

Trade Shows 209

Trade Shows How To Conference Examples 209

Communications Conversations

APRIL 14, 2016

And here’s one more: How does it move the needle in the PR and communications realm in terms or awareness or brand-building? I know brands share them on social channels. But, if you’re looking at writing a press release, the media is usually your audience. But here’s my question: Is it MEANINGFUL traffic?

SEO 60

SEO Web Energy Writing 60

Konnect Agency

DECEMBER 20, 2019

Instead of going over why this can be a challenge I want to put out good energy so that when you think of January and 2020, in general, you also feel prepared for what is in the very near future. When was the last time you refined your values as a brand or personally? Here a few things to consider when preparing for the new year.

Agency 80

Agency Energy Training Blogging 80

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Strategy #4 Ego-Bait.

Case Study 113

Case Study Study Strategy Leadership 113