Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Click here to request a demo or to discuss your monitoring needs.

Pitching 95

Pitching Print Measurement Report 95

Contently - Strategy

FEBRUARY 12, 2024

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. That’s where Money email newsletters like Dollar Scholar come in.

Financial 52

Financial Content Marketing Marketing Banking 52

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. Influencer Streams: Your brand may be on influencers’ radar, but if you don’t cultivate those relationships, your engagement efforts won’t result in strong enough connections. Take a demo today!

Print 120

Print Software Mobile Writing 120

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? SCHEDULE A DEMO. Fortunately, there’s a solution. Share Tweet Share. Priscilla Osorio.

How To 90

How To Journalism Radio Newspapers 90

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. SCHEDULE A DEMO. Selling PR’s value. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. 3) Can your brand add value to the conversation? SCHEDULE A DEMO. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy.

Trends 61

Trends Viral Analysis Crisis 61

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. To experience the Cision Media Database first hand, request a demo here. . Saveur is a trusted place for culinary tips, and we know you want some tips for building a relationship at the magazine.

Pitching 120

Pitching Travel Trends Print 120

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. COLORS & CACTI: We couldn’t walk 50 ft.

Internal 68

Internal International Print Skype 68

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. As the name suggests, it’s a fairly simple KPI: the number of people who saw the piece in which your brand was mentioned. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

AUGUST 5, 2018

Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

Twitter 77

Twitter Radio Social Media Print 77

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Burrelles Fresh Ideas

MAY 21, 2024

This resulting positive reputation, created through authentic and sustained efforts, can translate into increased employee engagement (productivity), customer loyalty, investor confidence and brand equity. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. We can help!

Employee 68

Employee Pinterest Resources System 68

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Alerts can be for whatever you want – brand mentions, competitors, or certain keywords. Truescope product overview.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Short-form video.

Software 122

Software Case Study Advertising Advertising 122

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

SEPTEMBER 16, 2016

The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. If you represent a brand or venue that you feel is right for us, then we welcome the introduction. We prefer to work with brands that offer mutually beneficial relationships.

Pitching 120

Pitching Print Video YouTube 120

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Top of funnel is the land of brand awareness and affinity. You want to tease your whole content program and make your brand look like a voice worth following.

Case Study 111

Case Study Marketing Study Content Marketing 111

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

JANUARY 9, 2018

There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo. 9) The de-clutter of reprints and direct mail .

Media 99

Media B2B Groups Conference 99

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Get to know the software via a demo and trial. A trial can take several hours, whereas a product demo takes about half an hour. Start with the latter: get a product demo and if you like what you see, ask for a test account.

How To 60

How To Software System Employee 60