ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . It often comes down to the right media strategy.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

Onclusive

NOVEMBER 10, 2021

In this step, you’ll determine exactly how the data will be collected, over which period of time, who will be involved in collecting and analyzing the data, and how the findings will be compiled and presented. Analyze the data you’ve collected. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Organizing events to enhance brand visibility and strengthen relationships. Determining how to position a product or service in the market to differentiate it from competitors.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” ” But most PR agencies have become more sophisticated about goal-setting and measurement. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

Product Launch 52

Product Launch Transportation Measurement Examples 52

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 101

Creativity Data Measurement Product Launch 101

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Make data-driven content decisions. Decide on the right blend of content for your brand.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Building a strong brand image is essential. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. A great data divide.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. I think it is evolving in ways that need to be measured and have metrics that we are not used to. Or can people even do that?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? Measure Performance. Improve With Data.

Measurement 120

Measurement Analytics Product Launch Facebook 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Build in and budget for metrics. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. When calculating marketing budgets, consider an ROI-based approach using historical performance data combined with future growth goals.

Marketing 52

Marketing Analytics eBook System 52

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. Marketers must ensure their brands are engaged in ongoing real dialogue with customers and partners. Curious about the impact on brand? Social insights help brands make smarter decisions in a crunch. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Here are some fundamentals that will guide you in crafting a winning PR program. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. Sentiment is very important to brand execs because it gives them a pulse check on how their audience is feeling about the announcement.

Product Launch 60

Product Launch Report Resources Analysis 60

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively.

Analysis 40

Analysis B2C Case Study Product Launch 40

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. People have different goals and different measures of success. Do you collect metrics on the videos that you produce?

Marketing 111

Marketing Video Product Launch YouTube 111

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Before you launch, let them know how you’ll be reporting performance. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. When I have a product launch, I like to use multimedia-rich press release for this segment. Does your PR agency make your job easier or harder?

B2B 60

B2B Facebook Marketing Social Media 60