Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 71

Brand Branding Marketing Facebook 71

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. It also induces being part of creativity in AI groups. If we are the ones to support business, organisations and brands build trust, we must address the knowledge gap fast. Its members have presented at conferences around the world.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. Can your PR firm bring big creative ideas and execute on them? I think business became fatigued with it all.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

DECEMBER 14, 2016

We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. You’ll also want to be cognizant of any upcoming changes in company leadership. Do you know who you are? Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 8, 2015

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Get tips, tactics and strategies from our free white paper! Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ).

Writing 120

Writing Retail Content Marketing Groups 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Anything is Easy if You Try Hard Enough. “For Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content. Am I boring you? See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Brand name: Your brand has authority; be sure to mention who the content is from.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. When a brand offers a range of products, some may get lost in the marketing shuffle. “To An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 98

Publicity Conference Leadership Measurement 98

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Vet for Quality, Not Quantity.

Brand 120

Brand Branding SEO Social Media 120

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 16, 2015

Images can improve your reach and generate interest in your brand, but only if you wield your visuals wisely. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. White papers. Improper Keyword Optimization.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

AUGUST 17, 2015

Thought leadership should be part of every company and should include information from communication professionals and other workers. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand.

Study 120

Study Engineering Mobile Crisis 120

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. It’s an easy visual add, but be extra cautious that the tone of these visuals don’t go “off-brand.”.

How To 40

How To Infographics Video Instagram 40