Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. For your brand champions, are you expressing gratitude?

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Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.

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Media Television Pharmaceuticals Radio 120

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

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How To Instagram Mobile Video 284

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. If you like that and you’d like to learn more, please download our blueprint. Hard to think that far ahead. It’s all possible!

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Pitching Nonprofit Financial Insurance 130

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

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Measurement B2B Google Financial 136

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Podcasting influencers highly recommend the Mackie brand.

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Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

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The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

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Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

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Cision

AUGUST 4, 2015

Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview. From Safety to Parents Rights.

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Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

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Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly. I also found it intriguing the current editor of PRR was interviewed. By the way – it was a follow up study to their most downloaded article from the journal 10+ years running in the journal.

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Study Journalism Interviews Conference 111

Cision

NOVEMBER 18, 2015

At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives.

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Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

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Film Creativity Brand Branding 120

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable.

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Pitching Consumer How To Education 98

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Will you have an interview format or a monologue format? An interview format gives listeners a break from one voice.

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Skype Interviews Software Mobile 120

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.

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Marketing B2B Interviews Content Marketing 84

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Analytics across podcast hosting services are fairly similar (downloads by episode). Q: How much prep/research time do you spend for each interview? I prefer to polish it up.

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Skype Software Analytics Interviews 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! We interviewed the Neoman comms team to find out the secrets behind their success. Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. Download #prStack now. Automated insight from excel spreadsheets?

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eBook Google Tools Analytics 120

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. Conduct quickie interviews. .

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Storytelling Brand Branding Journalism 40

wiredPRworks

OCTOBER 9, 2021

Gratitude, nature, creativity, and music do the trick. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways. You may want to download your social media posts before you go. Imposter syndrome checks in takes a front-row seat.

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How To Social Media LinkedIn Instagram 98

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. How to Fix Your Buyer Personas.

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The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Brand social activity into site content in real-time.

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Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. What does it do?

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Software Case Study Technology Tools 78

Beyond PR

JULY 26, 2016

“A media tour enables your spokesperson or expert to sit in a fixed spot, either in a studio or at a remote location, while being interviewed by network and local news anchors, radio personalities and bloggers via satellite from around the country.”. Your brand leaders, spokespeople and on-air talent have limited time. DO Go Digital.

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Strategy Media Radio How To 40

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

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Strategy Print Insurance Insurance 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”.

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Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

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Social Media Marketing Pinterest Media 120

Beyond PR

AUGUST 5, 2016

With many of the high-profile events not starting until the evening, media organizations and brands used the days to make their mark with panels, breakfasts and other events. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News.

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Marketing Interviews Creativity Groups 40

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way. What about sound?

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Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

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Karen Freberg

AUGUST 12, 2017

We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. You can have a brand, but having a community and voice is key. We see personal brands all over the place, and that’s all find and good. Bridging the digital skills gap.

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Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Don’t be afraid to play against type.

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Beyond PR

OCTOBER 18, 2016

It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. A brand you follow offers an appealing prize and you can’t wait to jump in. You may have to be creative, but if you can’t decide, use a Twitter poll.

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Twitter How To Social Media Guidelines 40

Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. On the flip side, in the same chapter, Instagram is featured as a brand that did look at what the data was saying, and reacted accordingly to it. Summary + Recommendation.

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Data Media Case Study Social Media 42

Beyond PR

AUGUST 23, 2016

Earned media helps a brand create buzz and generate conversations, often via a credible third-party. Over the course of a single morning, your spokesperson can conduct interviews all across the nation, maximizing exposure.”. Timing is everything!

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MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. You're done! It's ready for primetime!

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