PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Of course, not every crisis is catastrophic or entails long-term reputational risk. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page. Social Media social media marketing social sharing viral marketing'

Viral 115

Viral Marketing Web Case Study 115

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Mindful Marketing

DECEMBER 18, 2022

.” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. ” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create.

Advertising 87

Advertising Advertising Ethics Fashion 87

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. Corporations have a pretty good handle on the issues that pertain to their industry. Matt explains it like this: “. More customer stories.

Analytics 78

Analytics Case Study Data Reputation 78

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). but did you enhance brand. And of course we should! John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Of course, I’m talking about Amyotrophic lateral sclerosis… I mean Lou Gehrig’s disease… I mean, ALS. The casual spontaneity and lack of branding were part of the mass appeal. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Cision

JULY 20, 2015

Birchbox , of course. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? And also… this amazing viral video.

Course 40

Course Local Creativity LinkedIn 40

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Melissa Agnes

FEBRUARY 2, 2016

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization?

Corporate 167

Corporate Airlines Employee Training 167

Mindful Marketing

MAY 31, 2020

Soon corporate sponsors such as AT&T and the Boston Red Sox entered the action with giveaways, while others floated a much bigger proposition—purchasing the series. Super awesome how you found a way to take a genuinely heartwarming viral series and sell out to the highest bidder (@kswa1987, May 22). Just cashed out?

YouTube 67

YouTube Resources Crisis Viral 67

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. If the goal of earned media is to get people talking, sometimes the most unconventional approaches (as long as they’re consistent with your brand and message) will work best for you.

Pitching 60

Pitching eBook Advertising Advertising 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. And, I think progressing in that role, I started to not just look at brand conversations, right? What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations. For communicators, a TikTok ban could be disastrous — or inconsequential.

Strategy 86

Strategy Viral Social Media YouTube 86

PR Conversations

APRIL 27, 2015

She didn’t seem to mind, but of course by then we were old acquaintances. Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

She didn’t seem to mind, but of course by then we were old acquaintances. Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

AUGUST 7, 2018

The stream is increasingly filled with single-shot-talking-head videos as brands begin to experiment – LinkedIn Selfie videos as the B2B Growth Show podcast put it. Other critics have seized on this too and implore brands to instead only produce high-quality videos. Of course not. This advice isn’t without pitfalls either.

Video 60

Video Marketing Viral B2B 60

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? But now with social media, we can multiply that engagement a thousand-fold.

Marketing 76

Marketing Consumer Measurement Viral 76

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Mindful Marketing

JANUARY 12, 2019

This year’s awards sponsors were Moët & Chandon Champagne, Lavazza Coffee, Lindt Chocolates, and, of course, Fiji Water. Ostensibly, the idea was that thirsty guests would avail themselves of the product samples, appreciate the refreshment, and gain a positive impression of the brand. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Before the other day, I never thought for a second about the sustainability of my favorite skinny jeans, but it’s now on my radar – though I don’t think I have ever worn any brand other than Levi’s. The story drove it to wider circulation.

Storytelling 81

Storytelling Marketing Viral Energy 81

Cision

AUGUST 8, 2016

When Twitter implemented their algorithm earlier this year the mean impression percentage likely didn’t change, but Twitter’s algorithm gives “viral” tweets precedence over real-time tweets which likely diminishes the impression for a typical tweet. This extends to brands as well. Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130