Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 118

B2B Mobile Content Marketing SEO 118

Cision

JANUARY 9, 2018

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement.

Case Study 210

Case Study How To Infographics SEO 210

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Develop a Content Calendar. Content calendars help you schedule a steady cadence of materials and avoid the inevitable peaks and valleys. Does your CEO have a novel position on leadership? Offer a Fresh Perspective.

Leadership 81

Leadership Survey Education Exercises 81

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing plan. Photos, videos and infographics – to name a few things – now emblazon almost every release issued.

Social Media 40

Social Media Marketing Media Nonprofit 40

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

Sword and the Script

JUNE 7, 2016

Corporate marketing types shouldn’t take the latter statistics too hard. This is because every few years’ big business push marketing assets down to divisions. Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. 10) Create an infographic based on key points. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. You can generate brand awareness, build recognition, and expand your reach online. Redesign of the company’s brand.

Brand 99

Brand Branding How To SEO 99

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 100

Content Marketing Company Strategy How To 100

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. Do We Have the Content to Support an e-book? Images: Pexels 1 , 2 , 3.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

The Hoffman Agency

DECEMBER 7, 2017

media landscape, leadership skills etc. Leveraging the company’s culture of knowledge sharing, I hosted a casual presentation, “East Meets West: PR Scene in China and Hong Kong,” covering some of the common practices and tips for doing PR in these markets. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Local Case Study 28

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also The mistake is when brands DON’T share and repurpose.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” 3) The Power of Employee Advocacy.

Marketing 70

Marketing Employee Survey Social Media 70

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Discover Prezly.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Free Digital Marketing Tools for Content Marketing Support. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40