article thumbnail

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Content Marketing Statistics Infographic is provided by Point Visible.

article thumbnail

Infographic:  Nurturing the Gap between Marketing and Sales

Sword and the Script

Often I do perhaps the worst – especially from a leadership perspective – possible thing: I go make things happen myself. A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. Here’s the complete infographic: (click the image to enlarge it).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Steps to Writing Content that Gets Read [Infographic]

Solo PR Pro

Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. It is also a good resource to keep you on track when you are tasked with content marketing.

article thumbnail

What is Thought Leadership?

Landis PR

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Thought leaders provide timely, relevant content in useful forms. What is a thought leader?

article thumbnail

Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 174
article thumbnail

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.