Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 106

Report Publicity Marketing Pitching 106

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing.

Leadership 78

Leadership Software Customer Service Small Business 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. As I write this post, the current asking price on OpenSea is $36,099.60. It’s possible that Onclusive did too at one time.

Software 85

Software Internal International Pitching 85

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.”

Writing 177

Writing Pitching Report Industry 177

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy.

How To 265

How To Media Software Agriculture 265

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Connect with us to build an exciting future for your brand.

Communications 62

Communications Technology Software Resources 62

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.

Reputation 88

Reputation Financial Training Enterprise 88

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Image recognition software (4). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.

Reputation 78

Reputation Financial Training Enterprise 78

Cision

NOVEMBER 30, 2017

Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Guest Post by Brooklin Nash. Tip #1: Seek Out Employee Evangelists.

Brand 50

Brand Branding How To Employee 50

Bianchi Biz Blog

JUNE 16, 2022

As of this writing, NAIDAS is on track to have more than 100 sponsors and partners from the global automaker, auto supplier and start-up ranks. At least five tracks for demonstrating the latest EVs will be operated inside Huntington Place, as automakers know that once consumers ride in an EV, they’ll add one to their consideration list.

Technology 86

Technology Automotive Mobile Conference 86

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. This can lead to higher brand recognition and increased sales. Some media will write a story inspired by your release. Newspapers have less influence, and we can be our own publishers, right? Press Still Matters.

How To 98

How To Newspapers Analytics SEO 98

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. This combination helped them skyrocket their brand overnight.

B2B 120

B2B B2C Facebook Storytelling 120

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Imagine your grandpa trying to download software on his new iPhone, and you get the picture.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5

Pitching 89

Pitching Report Software Survey 89

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. But not every business can afford the luxury of a crew of software engineers to design them. Feature #7: Landing pages.

Marketing 67

Marketing Web Software Technology 67

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. Instead of ignoring Ello, for example, we worry it will become wildly popular.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 119

Software Case Study Advertising Advertising 119

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. He’s very networked and Google is an inspirational brand. We brainstorm ideas.

Software 60

Software Airlines Corporate Construction 60

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. This can lead to higher brand recognition and increased sales. Some media will write a story inspired by your release. Newspapers have less influence, and we can be our own publishers, right? Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. This can lead to higher brand recognition and increased sales. Some media will write a story inspired by your release. Newspapers have less influence, and we can be our own publishers, right? Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. As time-consuming as it may seem, it might end up saving you some headaches down the line. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. Ford Motor Co. 5 – Green Tech. You might also be interested in: What Do Journalists Want?

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. If a publication puts your logo on its site without mentioning the brand name, you may never see it. This blog post explains how software can recognize images. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81