Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least. Inspiration: Sprint.

Social Media 66

Social Media Trends Pinterest Instagram 66

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations.

Leadership 98

Leadership How To Trade Shows Pinterest 98

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” What about Twitch? LinkedIn video? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. Instead of ignoring Ello, for example, we worry it will become wildly popular.

Trends 135

Trends Marketing Pinterest Social Media 135

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Communications Conversations

JUNE 18, 2020

Might not be the sexiest trend of 2020, but it has teeth. Meanwhile, consumers seem to be screaming that they want better customer service! As you can see above, “memorable content” and “compelling storytelling” are high on marketers’ priority list–but much lower on consumers.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 7 Consumers take continue to take control with ad blockers.

Publicity 122

Publicity Marketing Healthcare Television 122

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. During his presentation, Stelzner noted current trends, such as the growth of podcasting and revealed new online trends, such as the increasingly strong influence of native video.

Social Media 48

Social Media Pinterest Marketing Media 48

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too. — ranked nearly as high in importance among respondents.

Infographics 100

Infographics Survey Content Marketing Marketing 100

5W PR

JULY 15, 2019

Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. If anything, Facebook offers the most robust targeting options, allowing brands to identify demographics of consumers they may not otherwise be reaching.

Strategy 68

Strategy Marketing Pinterest Google 68

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Can you tell us what types of stories, trends or issues are on your radar now? Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Mobile Automotive Transportation 57

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Start a Pinterest or other file of good PR ideas and look at it often. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

AUGUST 17, 2015

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

prTini

DECEMBER 12, 2014

10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. What’s Next For Visual Design: 8 Trends To Watch in 2015. Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. Instagram Has More Users Than Twitter.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. He shares his secrets to success , shows his personality , and humanizes his brand. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. However, it’s important to not underestimate the power of using other platforms such as Pinterest, TikTok and LinkedIn.

Advertising 62

Advertising Advertising Social Media Pinterest 62

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance.

Trends 48

Trends Blogging Brand Branding 48

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Even though the results of social shopping were disappointing for Facebook this year (as well as for Pinterest and Twitter), Facebook appears poised to expand their e-commerce offerings in 2016.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff? billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

MaccaPR

SEPTEMBER 25, 2019

Social media has seen significant changes over the past few years, resulting in brands seeing a steady decline in organic reach (the number of people who see your content without paid distribution). In the past, brands could post on their social pages and a significant number of their followers would see the post.

Social Media 94

Social Media Strategy Media How To 94

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier. Pellegrino.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161