The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Align your stories with your brand purpose.

Video 162

Video Film Social Media Facebook 162

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And over time, the cumulative effect of that weight can help our clients build brand awareness in a dramatic and influential way. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And over time, the cumulative effect of that weight can help our clients build brand awareness in a dramatic and influential way. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Understanding what exactly your audience wants to get out of the content they consume is essential in order to maximize your social content. How does your audience want to consume your content?

Social Media 98

Social Media Media Storytelling Mobile 98

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video? How can you produce video for different marketing channels (desktop, mobile)?

Video 120

Video Brand Branding Trends 120

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Be Mobile-Friendly – They are a mobile-first generation.

Social Media 52

Social Media Agency Media Mobile 52

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 55

Brand Branding Instagram Community 55

Communications Conversations

DECEMBER 8, 2014

Between the all-too-tired and predictable (2015 is the year of mobile!) Prediction: Mobile will take over. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. With so much content saturating the marketplace, how can brands stand out? What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” Only then can we understand where brand conversations and messages make sense. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. People view, connect and engage with native ads much more easily than branded content. But brands already can create 10-minute videos with six-second teasers.

Video 120

Video YouTube Mobile Advertising 120

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness. Ultimately, a PR strategy is created through storytelling.

Strategy 76

Strategy eBook Consumer Fashion 76

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. It’s an area that brands should investigate. #6

Report 81

Report YouTube Privacy Web 81

ISEBOX

FEBRUARY 23, 2017

Instagram users seek to share pictures and videos that they’ve captured from their own mobile device – which they can first enhance by incorporating special effects, applying filters, and adding captions. Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Ishmael's Corner

JUNE 2, 2015

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. believe it’s important for brand building. The word “storyteller” now dominates the communications vernacular. command media relations expertise, and b.) And yes, we aced the test.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic. ” 3. .”

Energy 120

Energy Viral Storytelling Community 120

PR Fuel

JUNE 13, 2017

Mobile First Websites —If you’re doing a redesign, consider starting with one that is responsive and mobile friendly first. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. You can have it work as you scroll down the page or as your customers move from link to link.

Pinterest 40

Pinterest Mobile eBook Video 40

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Social media is first and foremost social! It’s about being able to build relationships and connections on social.

Social Media 85

Social Media Industry Film Viral 85

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) If there’s place for art amid all the science it is in the storytelling aspect of business.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JUNE 8, 2016

Readers’ digital and mobile consumption habits are central to this schedule. It will not just improve your media relations, but also the brand content you offer directly to online audiences. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158