Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version.

Social Media 162

Social Media Media Analysis Data 162

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? So what can you do?

Community 93

Community Facebook How To Web 93

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. OK, then ensure you are acting as a resource for your people, your customers and your community. And, with all the technologies in place, in times like this motivating your team is vital.

Resources 85

Resources Crisis Healthcare Creativity 85

ReimaginePR

JANUARY 25, 2020

In countries across the planet, such as the USA and also the uk, the afternoon raises people’s knowledge of and concern for literacy issues in their communities. Individuals today become parents everyday and for this reason, [link] children’s franchises are the excellent small business possibility.

Education 120

Education Enterprise Community Small Business 120

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 144

Survey Software B2B Pitching 144

Waxing UnLyrical

JUNE 21, 2018

.” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company.

Brand 50

Brand Branding How To Employee 50

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. We put our community (aka team members) first and value teamwork and collaboration.

Journalism 52

Journalism Agency Employee Community 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Build a community. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. Before you commit the resources to hiring a communications role, ask the following questions: What outcomes do you expect from this position?

Media Relations 50

Media Relations Communications How To Media 50

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How Does A Brand Build Loyalty?

Small Business 75

Small Business Advertising Advertising SEO 75

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Despite challenges and competition, these loyal customers can help your business grow and thrive. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 14, 2020

Externally, we’ve been accustomed to operating within our industry and hadn’t yet seized the opportunity to address a larger audience that should know about the auto care industry – we were the big fish in the small pond. I wanted to tackle the challenge of making our brand more prominent in mainstream media. employees in the U.S. –

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

FEBRUARY 10, 2016

When was the last time you were recognized for a “heartful” marketing program that connected with customers, earned fabulous results that created positive change in a community , or delivered on a value-driven promise that no one really understood but you? Communicates a value proposition that delivers positive emotional response.

Marketing 28

Marketing Small Business Community Employee 28

Prohibition

JULY 19, 2018

No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Now that this is clear, we can begin to understand exactly how PR can help to grow a business. One of the main advantages PR can hold for businesses and brands, is its ability to persuade and build relationships.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Focus on building a community. Content marketing *is* PR.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

AUGUST 12, 2014

The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage.

How To 115

How To Film Agency Corporate 115

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Brand-to-brand collaboration. Rich Young | Fine Tune.

Marketing 167

Marketing Employee Content Marketing Training 167