Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? So what can you do?

Community 93

Community Facebook How To Web 93

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version. Some people do it just to be considered urbane and cool.

Social Media 162

Social Media Media Analysis Data 162

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Are you willing to risk your reputation and the impact it could have on your business in the future? Carefully review your upcoming messages: are the tone and content appropriate?

Resources 85

Resources Crisis Healthcare Creativity 85

ReimaginePR

JANUARY 25, 2020

In countries across the planet, such as the USA and also the uk, the afternoon raises people’s knowledge of and concern for literacy issues in their communities. Individuals today become parents everyday and for this reason, [link] children’s franchises are the excellent small business possibility.

Education 120

Education Enterprise Community Small Business 120

PR for Anyone

JUNE 30, 2022

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130

Crisis YouTube Video Industry 130

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform. New online PR academy.

Survey 144

Survey Software B2B Pitching 144

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. We put our community (aka team members) first and value teamwork and collaboration.

Journalism 52

Journalism Agency Employee Community 52

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 130

SEO Content Marketing Marketing Software 130

5W PR

SEPTEMBER 11, 2019

Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Use gentle humor to outline business challenges. Recognize employees. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. Before you commit the resources to hiring a communications role, ask the following questions: What outcomes do you expect from this position?

Media Relations 50

Media Relations Communications How To Media 50

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Solo PR Pro

AUGUST 31, 2021

When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. From staff member to solopreneur. I want to be able to work with people I can identify with,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

JUNE 21, 2018

Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Having engaged employees is at the heart of social public relations. This is where employee evangelists come in. Tip #3: Turn Employee Advocacy Into Customer Advocacy.

Brand 50

Brand Branding How To Employee 50

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Collaborate with other small businesses in your area to cross-promote each other’s products or services. 4 Ormont Blumberg, P. 2021, August 11). link] 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

SEPTEMBER 29, 2020

say they have employees experiencing long-tail COVID-19. Many small businesses are facing the same situation, we’re tied into leases with no respite.” “I’m Professionally, it has been liberating and exciting, providing endless scope for collaboration, experimentation, community building and generosity.” A further 4.8%

Industry 146

Industry Crisis Government Survey 146

Solo PR Pro

OCTOBER 7, 2014

As is the case for the vast majority of our Solo PR Pro community, the research also confirms that today’s independent workforce is not just between positions or ”passing through.” million full-time employees ). Are a major source of new employer small businesses.

eBook 76

eBook Financial Study Small Business 76

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

FEBRUARY 10, 2016

When was the last time you were recognized for a “heartful” marketing program that connected with customers, earned fabulous results that created positive change in a community , or delivered on a value-driven promise that no one really understood but you? Share your heart story.

Marketing 28

Marketing Small Business Community Employee 28

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

JANUARY 14, 2020

PR Newswire and Bulletin Intelligence were brands with their own communications and awareness with certain audiences that we had to work to align with Cision and bring those audiences together and communicate the value of those brands together. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. Community management. Internal communications. This means a message can be spread far and wide. Crisis public relation strategies.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

NOVEMBER 20, 2017

I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. This group was developed two years ago after seeing how engaged our employees already were on social media and that they were talking about the brand without even being asked. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0