Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

NOVEMBER 15, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

Small Business 40

Small Business Social Media Media Employee 40

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color.

Technology 248

Technology Company Enterprise Community 248

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

Landis PR

JULY 26, 2021

When you heard that about a brand years ago, that usually meant something bad. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. Reputation Management Tips For Small Businesses Forbes.

Reputation 111

Reputation Tools SEO Customer Service 111

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version.

Social Media 162

Social Media Media Analysis Data 162

5W PR

OCTOBER 26, 2020

If a business has to increase the employee overhead to increase the quarterly sales goals by 50%, this is a sign that it’s time to scale the business. When planning to get more employees, the hiring process should be thorough, and the added team should consist of people experienced in sales and have a proven track record.

Viral 88

Viral Employee Small Business Data 88

Waxing UnLyrical

JUNE 21, 2018

.” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company.

Brand 50

Brand Branding How To Employee 50

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Brand-to-brand collaboration. Rich Young | Fine Tune.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal.

Reputation 130

Reputation Viral Employee Customer Service 130

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. Employee abuse. A reputational crisis can happen to any business of any size. Recognizing The Big Risk. Insurers now recognize that risk and underwrite it like any other threat.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Mediocre stories are about businesses; great stories are about people. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. Recognize employees.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

JANUARY 25, 2020

Individuals today become parents everyday and for this reason, [link] children’s franchises are the excellent small business possibility. There are a variety of concerns you may want to think about when you’re picking out the best children’s business enterprise. Producing a wonderful novel is tough.

Education 120

Education Enterprise Community Small Business 120

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your employees. The business owner. And when they can relate to your brand, they’ll buy your brand. Your investors.

Company 72

Company Storytelling Small Business eBook 72

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list.

Social Media 120

Social Media Media Internal International 120

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Notified said it can now monitor brand mentions on TikTok. That was the second coolest project I’ve ever worked on in my career.

SEO 132

SEO Content Marketing Marketing Software 132

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. The answer must be tied to your business goals. Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? How can brands adapt their communication to meet all of their audiences’ needs? How do you approach communication strategy for a large enterprise company versus a small startup? What are some of the biggest communication mistakes brands make?

Corporate 159

Corporate Groups Local Enterprise 159

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Here are a few: • Be authentic. Take L’Oréal, for example. The company posted , “Speaking out is worth it. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How Does A Brand Build Loyalty?

Small Business 75

Small Business Advertising Advertising SEO 75