6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Showing a brand’s humanity.

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Brand managers turn to Twitter with ‘presidential alert’ memes

PR Daily

Wireless Emergency Alert system. It'll read: "THIS IS A TEST of the National Wireless Emergency Alert System. That didn’t stop many Twitter users from responding with jokes and memes —nor did it stop brand managers from taking the chance to grab 15.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Those are resources very few brands have access to.

Brands debut campaigns, use Twitter to honor Intl. Women’s Day

PR Daily

For brands, it’s a chance to join the conversation and express admiration for the women all over the world. Brands also celebrated the day using the #IWD2016 hashtag on Twitter: Women have proudly served in the #USCG since the 1830's.

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

But 2019 has so far been a rough year for the world’s most valuable brand. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. In its business and in its PR , Apple has had a golden touch.

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. More than a decade later the brand promised to improve something ancient (reading and books) through innovation. Your brand’s Netflix is out there.

Could your corporate culture use a tuneup?

PR Daily

Take some cues from communicators at Verizon Wireless, OpenTable and Newell Brands. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them?

RadioShack stays mum amid reports of its demise

PR Daily

that RadioShack is in discussions with wireless phone provider Sprint to sell off half its stores and close the rest. The locations sold to Sprint would operate under the wireless carrier’s name, meaning RadioShack would cease to exist as a stand-alone retailer,” the report states.

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In #PR This is all You Need to Know in 2016

PR Expanded

Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Just ask Qualcomm Wireless Reach.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Looking for a new career opportunity?

Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets.

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

RELATED: Boost buzz and build brand recognition on the hottest social media platforms at Disney World.]. Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform.

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network.

3 things to ponder as you grow into your PR career

PR Daily

Since then, I’ve had the privilege of leading communications and marketing for some amazing brands—from innovative startups to some of the most well-known in the world. Working for an international brand with hundreds of thousands of employees and relocating my family?

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand. What makes a winning public relations program?

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Announcing PR Daily’s Corporate Social Responsibility Awards finalists

PR Daily

Cultivating Confidence in a 70-Year-Old Brand, RF|Binder. Cricket Cares Capital Grant Contest, Cricket Wireless. Brand Activism. Congratulations to this year’s honorees. Stay tuned for the winners announcement.

3 ways to make captivating videos

PR Daily

It’s time for brands to take the next step by producing more cinematic content. Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be.

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Announcing the finalists for the 2015 Media Relations Awards

PR Daily

The finalists: Best Brand Messaging or Positioning. RF Binder, Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia ® Brand. Tier One Partners, Teaching Brands to "Speak Millennial" - Tier One Helps Fluent Capture Thought Leadership.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

AT&T is just pretending that the faster portions of its LTE network are 5G and is trying to get a head start on the 5G marketing race by branding it “5G Evolution.”.

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? Despite its prevalence, Jurassic World takes brand integration to an entirely new level.

Behind the Headlines With Sophie Raine


As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. If your PR strategy looks the same as your competitors, progress will be a challenge. So how can you become a trailblazer and rise to the top? Use your creativity.

30 jobs in the PR and marketing world

PR Daily

Many athletes at the event have inked contracts with high-profile brands, and some of those companies are hiring. Corporate communications manager – brand and PR—The Heineken Company (New Jersey). Senior marketing manager—Verizon Wireless (Colorado).

Trainwrecks: 7 PR Disasters from 2016


Also, part of the challenge is most people interact with their Samsung device through wireless carriers like AT&T and Sprint, who did not want their own brands to be damaged by more talk of the problem. How do you track and control your brand from being pulled into the chaos? Even if it wasn’t, it might be a good idea to invest in media monitoring software that will keep you alerted if talk about your brand ever takes a turn for the worse.

My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. AT&T on the other hand was known in its previous incarnation as clueless when it came to wireless.

Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? 1) Benchmarks for Brands in Social Media. On average, brands posted 422 times per month on Twitter and 76 times per month to LinkedIn.

How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users.

Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

” No one is immune to the “wisdom of the crowd,” 50 million of whom rank topics comprising pop culture, sports, politics, brands and lifestyle every month.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica. Brand Awareness. Content Marketing and Brand Journalism. Building Your Brand Through the Power of Many, Mercer. Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo.

How to conduct a successful PR media tour

PR Daily

While the reporters you meet might not become your new weekend brunch besties, deskside visits help you and your brand stay on their minds. Also, be sure to check the wireless connection at your destination if possible.

Traveler Expectations for In-Flight Technology


Want to learn how travel technology impacts your brand? Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment.

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7 organizations that are rocking it on Snapchat

PR Daily

Some brands may steer clear of Snapchat because it's more popular with a younger demographic , but that hasn't stopped countless other brands and marketing execs from jumping on board. Check out what these seven brands are doing on Snapchat to turn heads: 1.

How to Improve Your Social Media Targeting


On Facebook, the likelihood of a brand post reaching an intended audience is low. This is why many brands use social as a way to migrate fans and followers to email lists , which are more reliable ways for organic content.

Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. More and more, less is more.

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AT&T’s $86B plan to buy Time Warner elicits vocal concerns

PR Daily

Combining with AT&T dramatically accelerates our ability to deliver our great brands and premium content to consumers on a multiplatform basis and to capitalize on the tremendous opportunities created by the growing demand for video content.

How to prevent embarrassing tech mishaps during your presentation

PR Daily

Custom fonts are great for tailoring your slide deck to your brand, but they do not always travel well. You may find yourself in a secure location with no open wireless. If you’re like most businesspeople, technology has become an integral part of your presentations.

30 jobs in the PR and marketing world

PR Daily

Interested candidates will also develop companywide communications plans that support the company’s goals and work with the marketing department to increase brand awareness. Public relations manager—Verizon Wireless (New York).

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

The] transaction will create a new rival in mobile media technology reaching over 1B users with an unrivaled roster of the world’s most beloved brands. As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities.

Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference


From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. All brands that are different. A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called.

5 PR truths in the 'age of unicorns'

PR Daily

Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. I’ve seen this movie before: An economic boom helps limited partners become flush with cash.