Communications Conversations

JUNE 6, 2016

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. ” Now, I’m no “web expert”, but isn’t that called “responsive design”? Including launching a new web site.

Web 60

Web Mobile Pitching Writing 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” What are people saying about your brand when discussing CRM systems on social media? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. The metaverse, Web 3.0, Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact.

SEO 227

SEO Agency Reputation Policies 227

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 140

Software Pitching Analysis Community 140

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. A tangled Web indeed, the irony is thick. A funny thing happened on the way to the LinkedIn forum.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To Google SEO Pitching 62

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Web Summit had so much to offer on its sprawling dual campuses connected by a ten-minute walk past a herd of multicolored sheep. The post Startups Shine At Web Summit appeared first on Flatiron Communications LLC. Was that Ford Motor Company scion Bill Ford on the main stage?

Web 28

Web Pinterest Facebook Corporate 28

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 156

Media Relations Media Print Software 156

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

Buzzstream

JANUARY 24, 2024

If your site is brand new, making the case to link to you will be easier if you have high-quality content. For brand-new sites with no content, guest posting is a better way to get started with link building. See if there are any opportunities to pitch your own content for link insertion.

SEO 62

SEO How To Resources Pitching 62

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. That said, the following are PR power moves that every entrepreneur should master to take their business and personal brand recognition to the next level: Lesson 1: Own Your Niche In the noisy world of entrepreneurship, stand out by dominating your niche.

SEO 52

SEO Web Conference Real Estate 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. This time too, you can choose to accept the pitch, edit what Taylor has provided, or ask it to re-write the pitch again.

Software 85

Software Media Relations Media Pitching 85

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I click the Research drop-down and choose “Review on the Web.”

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

AUGUST 30, 2022

Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. AI-assisted pitches. “AI click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 116

Viral Marketing Web Case Study 116

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Optimize your web pages to ensure that your audience can easily find you.

B2B 180

B2B Company Marketing SEO 180

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name.

Digital PR 62

Digital PR How To Media Google 62