5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? Is it casual or more formal?

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Media Relations Pinterest Media Newspapers 79

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

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Media Relations Publicity Sports Media 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

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Pitching Consumer How To Education 98

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Earned media is a PR tool for reaching additional audiences and building brand awareness.

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Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Don’t discount the last-minute opportunity.

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Pitching Strategy Examples Banking 149

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Media Trade Shows Travel Interviews 294

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. Having a new approach.

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ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . So, there’s not a one-size fits all approach to PR or media relations.

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Media Retail B2B Journalism 310

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Some podcast audiences are even larger than local broadcast markets. This is when it’s important to talk about the niche audience of the trade outlet.

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Axia PR

JUNE 20, 2023

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. Tune in to learn more!

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Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand.

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Pitching eBook Blogging Engineering 100

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

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How To Media Pitching Creativity 279

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

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Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

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PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle. Connect with Lisa on Twitter: @LisaArledge.

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ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

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B2B Company Case Study Conference 334

PRSay

DECEMBER 12, 2018

There are still ways to stand out and get your brand’s great content noticed, and they’re the same established methods communicators have been using forever: Pay to get it in front of audiences. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

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Strategy Pitching Film Advertising 101

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB?

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Pitching Energy Media Relations Social Media 0

Victorious PR

FEBRUARY 4, 2023

Media Relations One of the most important aspects of public relations for real estate companies is in coordination with the media. A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories.

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Real Estate Reputation Company Publicity 52

Sword and the Script

SEPTEMBER 18, 2018

I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. I understand more about a media company’s ins and outs and the structure and challenges they face. LinkedIn: Your Resume is Your Brand. Contact us here.

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Media Relations Media Insurance Insurance 68

PRSay

DECEMBER 5, 2019

Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. Their press releases, pitches and conversations with journalists mention this aplenty. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Software Survey Pitching Local 125

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. And people still faxed pitches! If that doesn’t take your breath away for a minute, I don’t know what will. Social activism.

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Trends Nonprofit Consumer Newspapers 151

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

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Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise.

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Leadership Local Pitching Social Media 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

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Journalism Brand Branding Advertising 64

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

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Media Relations Media Pitching Writing 52

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. Relate: Be a human being.

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Television Public Affairs Pitching Healthcare 120

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

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Pitching Journalism Tools Agency 43

PR Insiders

MAY 5, 2021

Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. CISION-State of the Media Report. The majority (60.4

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Pitching Government Financial Survey 78

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. 4:18 p.m.:

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Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

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Meeting Automotive Engineering Journalism 72

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

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Agency Case Study How To Crisis 62

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats.

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Media Relations Media Local Healthcare 40

Victorious PR

FEBRUARY 4, 2023

Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term. Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you.

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Reputation Publicity Real Estate Social Media 52

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Nonprofit organisations. Government agencies.

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