PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Always be prepared for your media interview. Know who is interviewing you. This is their job. They get paid to do a good job. They can be fired just like anyone else.

Television 221

Television Pitching Interviews Radio 221

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! This is where some targeted media training right before interviews is highly recommended.

Hotels 200

Hotels Local Interviews Viral 200

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners. How can they overcome them?

Fashion 227

Fashion Travel Interviews Instagram 227

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. It’s how Prowly Magazine was born - our educational community. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? What are some of the key components of a successful corporate communication strategy? In a word: trust. See question three.

Financial 149

Financial Groups Banking Crisis 149

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. Make sure your pitch is grammatically correct and well-written. You’re the one!

Pitching 130

Pitching Media Interviews Video 130

PR Fuel

SEPTEMBER 16, 2020

It might be a TV commercial, a billboard, or a sponsored article in a business magazine. Examples of earned media include newspapers, TV news, magazines, and digital publications. It’s an effective part of your PR strategy that costs you nothing. Reputation and Brand Management. The same is true for a TV commercial.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. PR too has changed.

Film 83

Film Interviews Print Conference 83

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. The steps taken after a PR placement appears can make or break a company’s marketing strategy. Get on Social Media. Share News with Stakeholders.

Publicity 79

Publicity How To Television Agency 79

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. Watch our interview here and read the full transcript below. Interview Transcript. PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PR for Anyone

SEPTEMBER 15, 2021

If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. What to Pitch When. So I love this.

Pitching 130

Pitching Television System Local 130

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. PR too has changed.

Film 60

Film Interviews Print Conference 60

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed.

Financial 52

Financial Content Marketing Marketing Banking 52

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Our program strategies are more likely to be informed by behavioral data. What is that interview or profile actually worth? My fingers would be newsprint-grimy within an hour.

Measurement 189

Measurement How To Guidelines Web 189

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. The Muse addresses all aspects of work and career life. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

NOVEMBER 9, 2018

Its covers topics like emerging industry trends, how to create an in-depth PR strategy, managing relationships with influencers and working as distributed communications teams. Founded over 94 years ago , over the years Ketchum’s bloggers have certainly gotten the formula down for what it takes to have a successful PR strategy.

Blogging 61

Blogging Resources Internal International 61

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Executive editor Mike Ayers told me Dollar Scholar was his attempt at expanding the magazine’s target audience, and it seems to have worked. Try a new audience with a new offering. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. It offers validation, credibility, and reaches your target market. A gradual sustained approach can successfully establish a business, expert or a brand. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Read below for the entire interview with Desiree: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 82

Writing How To Media Guidelines 82