David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk.

Communications 105

Communications Brand Branding Policies 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Candid discussions with our clients about key impact issues will reveal the strategy to take regarding communications with employees, customers, suppliers and partners.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. Thankfully, the road to regaining investor confidence is well traveled.

Leadership 136

Leadership Media Training Employee Travel 136

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

David PR Group

APRIL 8, 2019

Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. When dealing with a reputational crisis, here are some tips: .

Crisis 57

Crisis Airlines Reputation Travel 57

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? There are three important things to remember about storytelling: Understand how stories travel. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. This begins with your employees, as well as with shared experiences.

Conference 112

Conference Communications Storytelling Social Media 112

ImPRessions - Crenshaw Communications

APRIL 10, 2017

According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

Landis PR

SEPTEMBER 21, 2023

Finding successful clients and employees Being values-aligned helps find and nurture successful relationships with both clients and employees. Parallel to that, smart and engaged employees want to work for organizations they believe in. Those efforts are recognized and that helps differentiate your brand.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Update your digital footprint.

Reputation 221

Reputation How To SEO Guidelines 221

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. You may win a battle, but not the long-term impact or reputational challenge. It’s what you’re known for.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR in High Definition

OCTOBER 23, 2019

When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. Employees will leave. You’ll lose the halo effect of a good reputation. of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. PR Fail Level: Blame the victim. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.”

Facebook 160

Facebook How To Construction Insurance 160

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

PR in High Definition

JUNE 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. are absolutely critical for success.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. are absolutely critical for success.

Internal 48

Internal International Company Local 48

The Hoffman Agency

FEBRUARY 17, 2020

And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas. So, might this be it?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Livestream goes mainstream. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. American Airlines too has earned a reputation for targeting parents. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it.

Airlines 60

Airlines Travel Customer Service Crisis 60

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. It’s not part of reputation management for the business but for you. LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. Key traits of thought leaders.

Leadership 398

Leadership B2B Community Viral 398

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

David PR Group

MAY 20, 2019

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? My wife, for one, hates flying, and her anxiety creeps into my travel plans, too. Travelers have no brand loyalty for Boeing.

Airlines 90

Airlines Travel System Reputation 90

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Additionally, I now have trusted and dear friends anywhere I travel all over the world. I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR.

Agency 105

Agency Travel SEO Nonprofit 105

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. He once emailed an employee who missed an event saying, “We’re changing the world and changing history, and you either commit or you don’t.” Hoffman Singapore.

Brand 53

Brand Branding Marketing Energy 53

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In The Social Media Manifesto[ix], Jed Hallam summarises how messages travel in networks and how thanks to the Internet and social networks this effect is multiplied and messages spread widely and at speed.

Communications 60

Communications Analysis Web Handbook 60

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Second, internal communications and communicating with employees will be central to the success of every organization. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life.

Writing 114

Writing Social Media SEO Blogging 114

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. Content in the timeline ranged from traveling advice to schedule updates and videos of maintenance staff melting the ice that formed underneath the trains.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78