Newsfile

JANUARY 24, 2024

Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

DECEMBER 4, 2018

Though telling a good story is a strategy that applies to every point in the funnel, there are specific considerations to account for as your audiences moves closer to a purchase. Top of funnel is the land of brand awareness and affinity. Top of funnel is the land of brand awareness and affinity. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Media. It’s called ‘owned media’. Owned Links.

Google 113

Google Guidelines Web B2C 113

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

How To 71

How To Infographics Data Web 71

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona.

Marketing 69

Marketing eBook Resources Tools 69

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 122

B2B Mobile Content Marketing SEO 122

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

SEPTEMBER 19, 2016

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Think of your homepage as the face of your brand’s newsroom.

Brand 40

Brand Branding Media Infographics 40

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. Brand newsrooms must do the same.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. Brand newsrooms must do the same.

Trends 100

Trends Media SEO Analytics 100

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They include infographics. It lists a media contact and the ability to download other media assets. They’re serviceable from a media standpoint, but are they optimized to serve a bigger purpose and multiple audiences? They include embedded videos. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

JULY 11, 2017

Read below to learn several different promotion strategies, along with ideas to maximize your content’s ROI across three different types of audiences. Content Distribution Strategies that Span Wide. Meanwhile, another strategy to follow is coined by author and fellow marketer Andrew Davis ( @DrewDavisHere ). Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Let’s look at the types you absolutely need in your content marketing strategy. Infographics. Infographics , which visually interpret data, appeal to visual learners.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone? About Lee Ribeiro.

Media 73

Media Google Measurement Print 73

The Proactive Report

FEBRUARY 2, 2017

Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

Presspage

JUNE 27, 2017

At the end of the day, serving your newsroom’s visitor supports the main goal of your newsroom and PR strategy. Look and feel matters Branding is important to make sure your visitors recognize your brand and brand story easily. Are you curious to see how an online newsroom could support your PR strategy?

Social Media 96

Social Media Infographics YouTube Strategy 96

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Beyond PR

JUNE 2, 2016

An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Download our white paper Driving Credibility & Success for Your Brand: How to Earn More Media for more press release writing and distribution tips.

Writing 40

Writing Strategy Travel Infographics 40

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Or ask it to rewrite your content based on the new voice.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 3) Money, charity and strategy drive news coverage. So, I took a look and here’s what stood out: Money, charity and strategy. Original research has the most appeal. “39%

Survey 77

Survey Media Relations Report Media 77

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PRSay

NOVEMBER 18, 2016

With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Download this Visual Content Guidebook.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. A vital part of your PR strategy is your own website.

Education 84

Education Resources Internal International 84

Beyond PR

JULY 8, 2016

Both are absolutely essential, complementary puzzle pieces for your strategy. Content Strategy Checklist. There’s no mathematical formula to calculate whether an article is well written or whether an infographic can capture and hold the viewer’s attention, hence the need for feedback. Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. All I cared about was – did someone, anyone, absorb our client’s content.

Social Media 97

Social Media Media YouTube Facebook 97

MaccaPR

OCTOBER 5, 2015

We bring you five steps to navigate the implementation of your very own content marketing strategy. Explain that content marketing is not just a marketing strategy, but a benefit for sales. Step 2: Document Your Content Marketing Strategy. Make sure you put pen to paper and write down your content marketing strategy!

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Solo PR Pro

DECEMBER 5, 2017

With 500 million daily users, it is worthwhile to consider adding this channel to your overall communications strategies. You can even do several stories to create a brand news-of-the-day feature. Direct users to a website, blog post or even a download. Showcase your brand personality. Call to Action. Ask for feedback.

Instagram 40

Instagram B2C Infographics Leadership 40

Public Relations Sydney

NOVEMBER 30, 2014

Consider taking photos that capture your business’ brand personality to create increased interest in your business. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. These apps can create added effects with filters or text to give your images a professional look and feel.

Banking 85

Banking How To eBook Infographics 85