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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. You might have to do some media training with your experts!).

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Many organizations can’t afford the price tag associated with major social media stars or celebrities and their millions of followers—but they don’t have to aim so high to achieve success.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Owned Media. It’s called ‘owned media’.

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Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.

Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR?

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. The below infographic outlines the major issues pretty well. Social Media

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills?

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. The Coca-Cola Company took home the 2017 award for best content marketing and brand journalism.

What makes your online fans click 'unfollow'

PR Daily

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you. A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand: 1.

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. The below infographic from Instavest outlines the major issues pretty well. Why is the brand so silent?

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.

Last-minute marketing tips for Valentine's Day

PR Daily

Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion: When targeting last-minute shoppers, present a speedy solution. Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns.

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How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. As the audience grows to trust your brand, the chances members of it will convert grow.

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How to get important organization news covered

PR Daily

Most communicators have encountered this classic media relations quandry: Do you pitch a journalist first or share the news on your own and pitch the story later, in hopes of garnering media coverage? Here’s a step-by-step guide to effective media relations.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Ross Hudgens, Siege Media.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

Growing up as digital natives has given them a unique position in the marketing world. RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards. Beef up social campaigns.

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.