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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) GO beyond social media and start a personal relationship with your important contacts. You might have to do some media training with your experts!).

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Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. Brand Awareness.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Many organizations can’t afford the price tag associated with major social media stars or celebrities and their millions of followers—but they don’t have to aim so high to achieve success. Micro-influencers—social media personalities with audiences of 1,000–10,000—don’t have millions of followers, but they offer valuable and often more authentic marketing opportunities.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. S: SEARCH & SOCIAL.

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How to Create a Media Kit

5W PR

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. They go from awareness, when they first hear or learn about your brand, to finding out more about you. The post- decision step is about delivering what was promised, the experience of the brand and the level of service.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Owned Media. It’s called ‘owned media’.

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Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Why not try these 4 digital PR tactics to revitalize Twitter?

Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? It’s not just about social media, checking email, conducting a search or shopping. Many mobile brand experiences are lagging far behind. So yes, this mobile tipping-point is important to PR.

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Using analytics of past content across all social channels lets you see what resonates with your audience. This social media strategy template might be helpful when planning your content.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!”

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Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories. The infographic below offers a step-by-step guide to perfecting your award entry: Looking for more inspiration?

What makes your online fans click 'unfollow'

PR Daily

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you. A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand: 1. RELATED: AWARDS: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards!

Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence. A few stats to consider: 74 percent of Facebook users prefer to click on shared content via a brand''s page versus a paid advertisement. For more ways linkbuilding has seeped into PR, check out the infographic below from Buzzstream and Fractl.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic from Instavest outlines the major issues pretty well. It’s my favorite social media platform for a variety of reasons.

Last-minute marketing tips for Valentine's Day

PR Daily

Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion: When targeting last-minute shoppers, present a speedy solution. Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Create a digital Valentine’s Day card that customers can share online. Ask your social media followers to finish a love-themed sentence.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. It not only helps you build brand awareness, but is crucial for building stronger customer relationships.

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How to get important organization news covered

PR Daily

Most communicators have encountered this classic media relations quandry: Do you pitch a journalist first or share the news on your own and pitch the story later, in hopes of garnering media coverage? Here’s a step-by-step guide to effective media relations.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

Growing up as digital natives has given them a unique position in the marketing world. RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards. For help, check out this guide and infographic I put together for Salesforce. Create custom offers based on each visitor’s digital body language. Highlight social proof from authorities and thought leaders whom your audience respects.