How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy.

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Infographic: Social media etiquette for brand managers

PR Daily

Your social media audience is carefully watching your every move. They expect their favorite brands to be thoughtful, even inspiring on their social media channels. put together a list of social media users’ least-favorite behaviors. . Social Media

Infographic: 6 social media predictions for 2020

PR Daily

Still looking for fresh ideas for your social media strategy in the year ahead? The only constant in social media is change. Does that mean you should dump all your resources into branded content for TikTok? Social media listening will be more important than ever.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Social media is real-time.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Social Media

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?

Infographic: Why your social media team must invest in video

PR Daily

Within the next year, they are expected to drive 80% of all online traffic , and brand managers that aren’t tapping into their potential are already behind. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. The post Infographic: Are marketers fibbing about social media video efforts?

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Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: Trends that are shaping the social media landscape

PR Daily

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads.

Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. Social Media

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.

Infographic: Top social media trends, by the numbers

PR Daily

What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.

Infographic: 15 guaranteed ways to repel your social media audience

PR Daily

Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there.

Infographic: Your social media marketing checklist

PR Daily

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

Infographic: How should you size images for social media platforms?

PR Daily

Few things bring the social media scroll screeching to a halt quicker than a compelling image. Every social media platform has different needs when it comes to uploading images. The post Infographic: How should you size images for social media platforms?

Infographic: 8 social media posts your organization must avoid

PR Daily

Social media can reach big audiences, but it comes with risks. How much do you plan to invest in social media this year? Some mistakes can be worse than having no social media presence at all. Social Media infographic infographics social media infographic

Infographic: The best times to schedule your social media post

PR Daily

Consider this infographic to learn when readers are most likely to visit your channels. How can you make the most of your social media efforts? However, each social platform utilizes different algorithms. brands and their social media activities.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. What is the impact of social media engagement on the business?

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.]. These are among the many questions that must be answered before you can successfully gauge social media ROI.

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization.

10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating.

Infographic: The best times to schedule your social media post

PR Daily

How can you make the most of your social media efforts? However, each social platform utilizes different algorithms. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ].

3 Social Media Tips for Capturing Audience Attention

Cision

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? It’s time to vanish that thought and integrate social media into your marketing. b2b social media

Infographic: 6 social media marketing trends to watch

PR Daily

When it comes to social media marketing, one thing is certain: Nothing lasts forever. The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand. What must your social media team be prepared for?

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6 Steps to a Scintillating Social Media Presence

Cision

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Look around and you’ll realize that the top social networks are all image-driven.

It’s budget time: 3 tips to show social media’s value

PR Daily

It’s budgeting season—prime time to show the value of your social media efforts. Tailor data to your stakeholders just like you tailor content to different audiences,” says Cisco senior social media and talent brand manager Carmen Collins.

Infographic: Is TikTok a fit for your brand?

PR Daily

This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. FREE GUIDE: 6 steps to crafting an internal social media plan ].

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

Good morning PR pros: NBCUniversal is launching the streaming platform “Peacock,” an homage to its iconic branding. Bstroy, an edgy, self-titled “neo-native” streetwear brand, has perhaps taken the edge too far with an apparel line that draws on the epidemic of mass shootings.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

Related reading: 7 social media trends to watch out for before 2020 hits. 7 social media tips from top CEOs. Infographic: Tips for creating social media conversations. Younger employees don’t want to be regulated on social media.

Brand managers: Avoid these 6 cringe-worthy social media behaviors

PR Daily

Social media management might seem easy, but many brand managers have proven it’s not a cakewalk. In 2017, one would think that brand managers have completely mastered the art of communicating with their followers on social platforms.

Infographic: Sizing and scaling your social media images

PR Daily

This infographic. shares different image sizes for social networks including: Facebook. RELATED: Harness the power of video to tell your brand story ]. See the full infographic below to learn what dimensions each social media platform and specific use requires

Infographic: Is TikTok a fit for your brand?

PR Daily

This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform.