Perceptions of Digital PR

Buzzstream

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. 72% of entrepreneurs believed digital PR is very to extremely important in the age of COVID-19. Implementing Digital PR. Do Entrepreneurs Understand Digital PR?

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Help clients transform earned media into owned media: Ramping up your email marketing skills is made far easier with Marketo’s The Definitive Guide to Engaging Email Marketing.

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Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. And it’s essential to master these and become multilingual if you are to succeed in this digital business landscape today. Infographics are your key language elements here.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. PR Campaign.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Many organizations can’t afford the price tag associated with major social media stars or celebrities and their millions of followers—but they don’t have to aim so high to achieve success. Micro-influencers—social media personalities with audiences of 1,000–10,000—don’t have millions of followers, but they offer valuable and often more authentic marketing opportunities.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Infographic: How marketers can make the most of augmented reality

PR Daily

Marketers and PR pros are constantly looking for an edge—something to help them cut through the overwhelming chatter that drowns out many messages. Unlike virtual reality, which attempts to create an immersive digital experience, augmented reality overlays digital information onto real-life situations to enhance the audience experience. RELATED: We're recognizing the brightest minds in digital PR and social media. ].

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. Next comes globalization (62%) followed by eroding social values (56%). The Rapidly Growing Media Echo Chamber. PR Lessons . Online sources and search engines are trusted more than traditional media. Invest in training on digital skills for your team.

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SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. S: SEARCH & SOCIAL.

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Infographic: How you should invest in video in 2019

PR Daily

The dynamic content format holds viewer attention longer than any other and is highly favored under many social media algorithms. Some even accused social media platforms of inflating their video statistics. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. To learn all about how video can help highlight your organization and deliver your messages this year, read the full infographic.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

How to Create a Media Kit

5W PR

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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How Content Makes Loyal Fans: Part One

The Proactive Report

You also need content that’s visible in social media. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. The post How Content Makes Loyal Fans: Part One appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. That’s something PR practitioners should be able to grasp quite easily. Owned Media. It’s called ‘owned media’. Earned Media. That’s earned media.

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Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Why not try these 4 digital PR tactics to revitalize Twitter?

Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

Measurement, Analytics a Hot Skill

The Proactive Report

References are even spilling into the mainstream media. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. Track, measure, and report on results of PR and social media campaigns. The PR Measurement course launches April 4, 2018.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? It’s not just about social media, checking email, conducting a search or shopping. So yes, this mobile tipping-point is important to PR. Is your content published on other major media sites?

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Using analytics of past content across all social channels lets you see what resonates with your audience. This social media strategy template might be helpful when planning your content. Owned Media: We have to start thinking like publishers.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!”

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Working with Influencers #ViralChat Q&A

The Proactive Report

Social media is called that for a reason – it’s social. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. Content Marketing content influencers Social Media Strategy thought leadership twitter#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night’s topic was working with influencers. Here are the questions and my expanded answers.

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories. The infographic below offers a step-by-step guide to perfecting your award entry: Looking for more inspiration?

Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

15 Digital Skills You Need in 2015

The Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence. For more ways linkbuilding has seeped into PR, check out the infographic below from Buzzstream and Fractl. A few stats to consider: 74 percent of Facebook users prefer to click on shared content via a brand''s page versus a paid advertisement.

What makes your online fans click 'unfollow'

PR Daily

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you. A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand: 1. RELATED: AWARDS: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards!

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. It’s a challenging time for PR pros and journalists alike. To that end, Muck Rack polled financial journalists to get their insights on how the media landscape is changing—and to cull a forecast of 2019. Nearly 58 percent of journalists consult a company’s social media channels when reporting on it. Industry and social media trends.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic from Instavest outlines the major issues pretty well. It’s my favorite social media platform for a variety of reasons.

Last-minute marketing tips for Valentine's Day

PR Daily

Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion: When targeting last-minute shoppers, present a speedy solution. Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Create a digital Valentine’s Day card that customers can share online. Ask your social media followers to finish a love-themed sentence.