Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

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5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. You might have to do some media training with your experts!).

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Many organizations can’t afford the price tag associated with major social media stars or celebrities and their millions of followers—but they don’t have to aim so high to achieve success.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. Next comes globalization (62%) followed by eroding social values (56%).

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Infographic: How marketers can make the most of augmented reality

PR Daily

Marketers and PR pros are constantly looking for an edge—something to help them cut through the overwhelming chatter that drowns out many messages. RELATED: We're recognizing the brightest minds in digital PR and social media. ].

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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Infographic: How you should invest in video in 2019

PR Daily

The dynamic content format holds viewer attention longer than any other and is highly favored under many social media algorithms. Some even accused social media platforms of inflating their video statistics.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. The below infographic outlines the major issues pretty well. Social Media

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. That’s something PR practitioners should be able to grasp quite easily. Owned Media. It’s called ‘owned media’. Earned Media. That’s earned media.

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Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.

Measurement, Analytics a Hot Skill

The Proactive Report

References are even spilling into the mainstream media. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. The PR Measurement course launches April 4, 2018.

How Content Makes Loyal Fans: Part One

The Proactive Report

You also need content that’s visible in social media. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR?

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. Digital PR

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. And just a quick side note: The media knows good visuals work.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills?

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Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Working with Influencers #ViralChat Q&A

The Proactive Report

Social media is called that for a reason – it’s social. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. Content Marketing content influencers Social Media Strategy thought leadership twitter

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Now it’s your turn to earn recognition for your digital PR and social media prowess.

15 Digital Skills You Need in 2015

The Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. It’s a challenging time for PR pros and journalists alike. Nearly 58 percent of journalists consult a company’s social media channels when reporting on it.

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence.

What makes your online fans click 'unfollow'

PR Daily

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you. A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand: 1.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. The below infographic from Instavest outlines the major issues pretty well. My Dad has brain cancer.

Last-minute marketing tips for Valentine's Day

PR Daily

Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion: When targeting last-minute shoppers, present a speedy solution. Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns.

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How to show your PR results to leaders

PR Daily

According to The State of PR 2019 , 68% of PR pros feel they could better show the value of PR by offering more measurable results to their executive team. . We checked in with Kyle Miller , a project manager leading digital PR strategy for Cleveland Clinic.

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7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.