Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Also, update editorial calendars for 2019.”. That goes for securing our own clients' data, as well!”.

Crisis Communications 128

Crisis Communications Trade Shows Crisis Customer Service 128

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Offleash

JULY 19, 2023

Myth: AI can handle the thorniest crisis communications. AI has plenty of potential to break down vast amounts of data and coverage in a crisis and look for patterns. It’s also a powerful technology – like others before it – that can be harnessed to benefit our work in brand building and public relations.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread.

Chemicals 52

Chemicals Brand Branding Survey 52

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. However, through my travels, I never got around to publishing a #CrisisRoundup last week so, here is my roundup from the past two weeks. How about you?

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. A reputational crisis can happen to any business of any size. Insurance will not protect you from harmful damage; it is not a substitute for creating a solid crisis communication plan.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

Critical Mention

JUNE 6, 2018

News travels insanely fast through a multitude of channels and is nearly instantaneous–it’s online mere moments after it’s picked up by a publication. The speed news travels leaves very little time for PR pros to respond through a statement or even a social media post. This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Solo PR Pro

JANUARY 17, 2023

After an exploratory phase, I wrote a business plan and began building a brand. I loved that job for 10 years and had been promoted to a division manager position, which required extensive travel. Although being laid off was devastating, it gave me an opportunity to reframe my priorities and stop traveling regularly.

Agency 109

Agency Travel Groups Community 109

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. for any mention of actual or contemplated changes in people’s travel plans. Basics for having a plan in place ahead of a crisis?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Make sure everyone is on the same page.

Crisis Management 96

Crisis Management Crisis Local System 96

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. PR Fail Level: Blame the victim. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

Meeting 97

Meeting Handbook Newspapers Government 97

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable.

SEO 84

SEO Mobile Engineering Ethics 84

Solo PR Pro

FEBRUARY 7, 2023

She adds her two cents that Southwest’s disaster could have been managed better with a proactive crisis plan. They knew that travel in 2022 rebounded greatly and that the holiday season was going to be especially busy. Going above and beyond for customers instills brand loyalty and strengthens trust.

Airlines 58

Airlines System Reputation Travel 58

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Take every opportunity to travel, learn, and grow. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

The Stalwart Blog

JULY 7, 2015

It’s keeping a client or reporter on topic, creating a solid crisis communication plan or putting together an event that should require months of planning in a matter of days. Clients rely on us to fill many different roles from social media manager to opinion writer to brand leader.

Marketing 60

Marketing Television Crisis Communications Travel 60

Karen Freberg

MARCH 14, 2018

Usually, my travel schedule for conference presentations are usually held at the same time over the summer. I love presenting on all aspects of PR, social media, and crisis communications. The next few weeks are going to be pretty busy! However, I am entering a period of the spring where I am going to four different conferences.

Conference 40

Conference Social Media Meeting Community 40

Flatiron Communications

APRIL 8, 2020

Even lifestyle media, e.g., entertainment, food, travel, home…would be willing to entertain a story angle with a natural tie to the current crisis.

Pitching 41

Pitching Fashion Travel Crisis 41

Prohibition

DECEMBER 13, 2021

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). in-person elements, such as travel to an event location. Here are some guidelines. Create content?

Marketing 40

Marketing Guidelines Banking Social Media 40

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. In this case several different passengers got bumped from their flights, causing huge headaches for affected travellers.

Airlines 137

Airlines How To Engineering Radio 137

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Maxim Behar

SEPTEMBER 4, 2023

A third may already be on his fifth brandy, a fourth may be travelling and have no time to reflect properly, a fifth will not have understood what you have written at all and will react to the first signal. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52