PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

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How To Employee Leadership Nonprofit 161

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

AUGUST 19, 2021

Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee.

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Meeting Education Ethics Leadership 195

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Corporate activism. See this post for more on CEOs embracing corporate activism.

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Company Conference Corporate Leadership 174

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s conference boasts a particularly impressive lineup of speakers. . PRWeek Awards.

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Conference Marketing Case Study Measurement 329

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers.

Social Media 113

Social Media Communications Media Leadership 113

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

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Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. A C-level executive is the face of the company and often its brand. Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media.

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Conference Leadership LinkedIn Social Media 160

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand. Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ).

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Corporate Storytelling B2B Facebook 63

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

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Marketing Newspapers Print Local 106

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Leaders might need some degree of education themselves. Photo credit: netflix ].

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Nonprofit Employee Internal International 218

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. You can’t blame the professional associations although they have a leadership role. You’ll understand while I side with the CIPR.

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Publicity Corporate Interviews Reputation 98

ImPRessions - Crenshaw Communications

JULY 25, 2017

For example, Edible Arrangements, providers of healthy fresh fruit snacks, sought to partner with a nutrition organization to build awareness of the “healthy” aspect of its brand positioning. We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior.

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Education Leadership Agency Instagram 136

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

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Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. At the heart is trust. Finland is built on it.

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Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

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Case Study SEO Film Video 178

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

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Agency How To Survey Employee 100

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly.

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Ethics Data Crisis Apparel 80

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. The Digital Transformation of the Modern Corporation.

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Leadership Survey Enterprise Conference 40

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Anneliz Hannan ( @AnnelizHannan ).

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Healthcare Community Twitter Communications 150

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. APR, Fellow PRSA, PR Professional and Educator. Follow your gut.”

Company 187

Company Employee Internal International 187

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are brands doing differently today? As the only non-profit organization for U.S.

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Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. After doing a phenomenal job of cleanup and caring for passengers, Carnival let its brand ambassadors to do the talking, as many passengers posted positively about the excellent responsiveness of the ship’s staff.

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Crisis Privacy Airlines Facebook 136

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Are you relying on text-only assets to drive your messaging?

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Video Communications Strategy Product Launch 116

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Holly is now the vice president of corporate branding and partnerships at Polaris.

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

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Financial Employee Leadership Training 147

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. EXAMPLE: Marriott Promotes Their Corporate Blog. Does your news release show your brand’s story? 3) Thought Leadership. Incorporate Embedded Multimedia.

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Strategy Education Resources Examples 72

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. Managing and maintaining your online brand is a necessity for everyone.

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Reputation Google Crisis Management Engineering 118

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

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Government Education Print Ethics 103

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

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Content Marketing Marketing Viral Study 144

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was hired full time shortly before graduating from the University of St.

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Social Media Agriculture Marketing Media 128

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

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Corporate Journalism Nonprofit Strategy 120