Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are brands doing differently today? As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications.

Agency 62

Agency Communications Crisis Communications Crisis 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 80

Ethics Data Crisis Apparel 80

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. What are the answers to those same questions? Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor.

Communications 99

Communications Comparison Exercises Interviews 99

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. C orp Comm Unprepared for Crisis. The benefit of crisis communications planning often isn’t revealed until the heat of a crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

APRIL 6, 2018

Brand misjudgments. Corporate malfeasance. From a crisis management point of view, 2017 had it all! In the book, Donnelly identifies three significant consequences of the digital age that led to changes in how a traditional crisis playbook is executed: 1. This post is brought to you by RockDove , a proud sponsor of PRSA.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. Finding the right means of communication will become crucial to helping build or improve the reputation of organisations or individuals.

Trends 71

Trends Reputation Course Media Relations 71

Prohibition

DECEMBER 13, 2021

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What situations can cause a crisis? How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

MARCH 18, 2024

Media training can be a wonderful way to practice in a low stakes environment. Refine your messaging Messaging is incredibly important, as it informs not only all brand content but also how your organization is talking about itself, what it does and why. As the adage goes, “practice makes perfect!”

Media Training 59

Media Training Training Media Interviews 59

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it.

Leadership 111

Leadership Publicity Government Journalism 111

5W PR

APRIL 13, 2020

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Solo PR Pro

JANUARY 10, 2017

Share a video related to your topic or a video that inspires you. Brands have long used explainer videos in product sales but they also have value for service businesses. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Corporate overview. Explainer videos.

Video 40

Video Strategy SMB Marketing 40