ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. What’s the right channel to use? What’s the right timing? Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Guest Post by Monika Jansen. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 117

Video Communications Strategy Product Launch 117

Shift Communications

NOVEMBER 13, 2014

W hether you’re a start-up getting ready to introduce yourself to the industry or a well-established brand unveiling a new chapter, there are several ways to draw early interest to help bolster your launch. But you’d be surprised to know how many brands get awfully quiet when they’re not in the middle of announcing something new.

How To 117

How To eBook Leadership Social Media 117

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. If we are the ones to support business, organisations and brands build trust, we must address the knowledge gap fast. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. 84 percent focus on creating content for audiences versus brand.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Vet for Quality, Not Quantity.

Brand 120

Brand Branding SEO Social Media 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. By 2019, 80 percent of the world’s internet traffic will be consumed by video. White Papers. Content, content and more content.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. No one should underestimate the power of data for storytelling. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JUNE 11, 2019

In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Mark Sherbin | CMI. landing pages).”.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. I predict that brands that are able to evoke comfort, reassurance, normalcy and authenticity will excel this year. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Journalists and consumers crave videos. According to Forrester, a one-minute video is worth 1.8

Infographics 235

Infographics Case Study Content Marketing Video 235

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. ” #28: Ted Rubin (New York, US).

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. The level of trust a consumer has in different aspects of a company’s behavior shifts depending on the presumed job exposure to the issue being assessed. Learn how to respond with our white paper! Recruitment of Thought Leaders.

Study 120

Study Engineering Mobile Crisis 120

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Journalists and consumers crave videos. According to Forrester, a one-minute video is worth 1.8

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. ” [Then the voices drop to conspiratorial whispers]. ….

Employee 40

Employee Internal International Corporate 40