ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. Instagram Reels can be used to promote brand awareness and even recruitment. Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Prohibition

AUGUST 12, 2022

This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness. Earlier this year, plant-based diet brand, Oatley, launched its biggest ever UK marketing push via a five-part YouTube series which sought to actively promote a healthy plant-based lifestyle.

Consumer 116

Consumer B2C Creativity Social Media 116

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Turning insights into brand content | 8:18-9:58. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate.

Comparison 117

Comparison B2C Advertising Advertising 117

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

MAY 2, 2019

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

Marketing 78

Marketing Advertising Advertising Technology 78

PR in High Definition

MARCH 6, 2018

It’s hard to judge this yet since I’m not following nearly as many people on Vero as I am on Instagram (and very few of my friends are on it), but the ad free and chronological news feed is definitely a plus for the platform. Vero definitely has some positive aspects, but I’m just not sure we need it. My Vero verdict.

Consumer 63

Consumer Instagram Advertising Advertising 63

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. You just have to be a little creative.

Instagram 122

Instagram Brand Branding Local 122

Shift Communications

APRIL 13, 2022

Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

JANUARY 20, 2023

The creative capabilities and candid nature of the platform continue to draw in brands and creators – if you’re not on TikTok in 2023, you should be considering a strategy shift, as this platform is here to stay and will continue to make its mark. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JANUARY 17, 2020

So, the ingredients are definitely there for the news feed to gradually lose relevance. I say gradually because this definitely won’t happen overnight. This is the next-level visual creativity that will be needed from branded to get attention in the next 5-10 years. And, it’s time-consuming.

Social Media 113

Social Media Instagram Construction Survey 113

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes! What are some of the biggest PR challenges fashion brands face? What is the biggest PR lesson you’ve learned throughout your career?

Fashion 227

Fashion Travel Interviews Instagram 227

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

Strategy 52

Strategy Brand Branding Retail 52

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Innovation. So, why are marketers so resistant to prioritise it?

Brand 54

Brand Branding Trends Social Media 54

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Instagram Live. The concept is the same as Facebook Live, with slight differences.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. B2B social media marketers – this is one you should definitely check out! TikTok social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. The focus is on creating compelling messages that encourage consumers to purchase. In most universities, Marketing is taught as a part of Business Administration.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 93

Social Media Marketing Media Creativity 93

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157