OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 93

Pitching Consumer Trends Viral 93

5W PR

NOVEMBER 17, 2020

Despite these variations, all but Ali’s seem to point in the direction of this definition by Sixteen Ventures’ Lincoln Murphy that “Activation is the moment your customer derives value from your product.”. Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds.

Consumer 88

Consumer Airlines Energy Industry 88

5W PR

APRIL 29, 2020

It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Each of the different marketing aspects of a brand are unified so that the communications strategies delivered by the brand are consistent across all of its marketing channels. How IMC is Implemented. ?

Strategy 97

Strategy Communications Advertising Advertising 97

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding YouTube Social Media 252

Institute for Public Relations

JUNE 15, 2023

Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Brand Branding Media 40

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. Judging by our research, that’s causing a problem.

Study 128

Study Brand Branding B2B 128

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands that meet these consumer needs will engender consumer love, trust and loyalty.

Data 127

Data Marketing Survey Consumer 127

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. It’s not enough for consumers to love your offering. What is your brand’s reputation ?

Brand 120

Brand Branding Consumer Advertising 120

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Prowly

NOVEMBER 27, 2020

When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. Online reviews are one of the most significant forms of social proof.

How To 104

How To Study Consumer Brand 104

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

ImPRessions - Crenshaw Communications

MARCH 30, 2022

We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Konnect Agency

AUGUST 16, 2019

The Konnect team, along with some of the family brands we represent, attended the Biggest Family Shower Ever in Los Angeles this past weekend. A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products.

Consumer 40

Consumer Product Launch Retail Agency 40

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. The Patagonia paradox “Never being done” is the ethos that guides Patagonia.

Policies 62

Policies Ethics Consumer Reputation 62

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. Instagram Reels can be used to promote brand awareness and even recruitment. -If Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. ” While the type of earned media that PR achieves can definitely enhance brand reputation or even spur sales (as when a product is featured in the press), it’s notoriously hard to predict or control.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Victorious PR

DECEMBER 28, 2022

More people are consuming content. You would not be starting off strong and definitely wouldn’t have a head start. The post Why Launching a PR Campaign During the Holidays is Important for Branding for Entrepreneurs appeared first on Victorious PR. So that means more time online. Take advantage of the downtime.

Real Estate 52

Real Estate Brand Branding Healthcare 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) Expanding the Definition of Diverse Influencer Marketing.

Trends 78

Trends Marketing Consumer Community 78

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.

Brand 71

Brand Branding Reputation Energy 71

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many are effective but require much prep time by marketers as well as a commitment by consumers. Like every definition of the word, “evergreen” is perennial, retains its freshness, and is continually relevant.

eBook 88

eBook Consumer Blogging Study 88