ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 137

Internal International Communications Strategy 137

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS.

Corporate 189

Corporate Newspapers Government Company 189

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate.

Trends 157

Trends Publicity Marketing Case Study 157

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

PRSay

JANUARY 9, 2024

Such training helps organizations maintain a cohesive voice when its team members present to or meet with peers, clients, patients, consumers and other key constituencies. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Millennials Rewards Principled Brands. It’s no longer safe.

Brand 120

Brand Branding Corporate Study 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. To deal with this influx of information, a number of brands now have a matrix for public comment — meaning if it doesn’t fit parameters of relevance to the brand then they won’t comment so as not to add to the noise.

Data 148

Data Crisis Corporate Crisis Management 148

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. You don’t have interns firing off marketing emails or press releases – don’t do that here either. This is good.

B2B 102

B2B Twitter Brand Branding 102

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. I see four big reasons: Easier to outsource than produce internally. Not really.

Internal 60

Internal International Resources Banking 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

JUNE 27, 2023

Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. It has a diverse portfolio of brands such as Hilton Hotels & Resorts, Conrad Hotels & Resorts, and Hampton by Hilton.

Hotels 78

Hotels Groups Travel Marketing 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Or is it just the brand – Walgreens?

Brand 90

Brand Branding Marketing Enterprise 90

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 52

Radio Pinterest Television Government 52

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Follow your gut.”

Company 187

Company Employee Internal International 187

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Consumers can smell it a mile away when it’s not real. It can’t be fake.

Case Study 156

Case Study Nonprofit Corporate Tools 156

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146