ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. Branded Channel. In this post, we are trying to simplify it. An Exceptional Video.

YouTube 156

YouTube Video Corporate How To 156

Agility PR Solutions

OCTOBER 25, 2022

When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words.

Corporate 78

Corporate Brand Branding Study 78

Agility PR Solutions

JANUARY 16, 2022

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial.

Corporate 148

Corporate Policies Conference Survey 148

Agility PR Solutions

MAY 23, 2021

As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. Forrester’s […].

Consumer 113

Consumer Brand Branding Government 113

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

JANUARY 7, 2024

Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions. .’ Influence is surely taking the lead today in the B2B space through influencer marketing.

B2B 110

B2B Brand Branding Marketing 110

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Consumer 138

Consumer Brand Branding Analysis 138

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.

Corporate 195

Corporate Reputation Consumer Video 195

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. based … Continue reading Corporate Reputation in 2023 → Four online surveys were conducted during February 2023. — 509 U.S. — 496 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59

Agility PR Solutions

JUNE 22, 2021

The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full half of consumers (50 percent) say that their opinion of a company […].

Consumer 78

Consumer Strategy Brand Branding 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Reputation Us

DECEMBER 15, 2023

BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND is what you say about your organization. Your corporate reputation requires constant investment and cultivation.

Reputation 78

Reputation Corporate Real Estate Technology 78

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

OCTOBER 14, 2018

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

Consumer 129

Consumer Brand Branding Reputation 129

Agility PR Solutions

JANUARY 4, 2023

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study.

Industry 78

Industry Brand Branding Study 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

MAY 15, 2022

consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […]. The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions.

Retail 148

Retail Brand Branding Government 148

Agility PR Solutions

JULY 13, 2023

With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard reveals that despite the major risk that this behavior is seen to pose, many companies (..)

Corporate 78

Corporate Company Consumer Brand 78

Agility PR Solutions

AUGUST 13, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Corporate 127

Corporate Consumer Brand Branding 127

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Agility PR Solutions

MARCH 5, 2019

Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well aligned with consumers—they also say CSR is a major area of focus.

Corporate 60

Corporate Consumer Study Brand 60

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 184

Trends B2C Video Measurement 184

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS.

Corporate 189

Corporate Newspapers Government Company 189

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Email Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Agility PR Solutions

APRIL 10, 2019

People expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions.

Consumer 97

Consumer Brand Branding B2B 97

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image.

Brand 88

Brand Branding Reputation Consumer 88