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Benchmarks Report Shares Key Information on News Release Data

Onclusive

Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands.

Data 273
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 334
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Top Newsletters For PR Teams At High-Growth Companies

ImPRessions - Crenshaw Communications

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203
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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Companies can optimize messaging and strategies using data analysis. Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry.

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Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370
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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130
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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156