ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

5W PR

MARCH 28, 2024

In the world of finance trust is king and information overload is the daily coffee. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. This could lead to long-term brand loyalty and increased business opportunities.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

PRSay

JUNE 11, 2020

“We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat for Humanity of Greater Sacramento, and 2020 president-elect of PRSA’s California Capital Chapter , which hosted the webinar.

Communications 172

Communications System Advertising Advertising 172

NewsWhip

MARCH 13, 2024

As you might expect, this approach emphasizes a state of “ watchful waiting ” and suggests using data and insight to inform all proactive responses and activities. Misinformation isn’t always black and white – it could involve outdated information or mischaracterization of a factual situation, so keep that in mind during this process.

Brand 147

Brand Branding Crisis Exercises 147

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. This enables potential investors to comprehend the company’s ideology and gain insight into its operations.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Pricing information. If you are interested in contributing please read these guidelines. .

B2B 180

B2B Company Marketing SEO 180

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. The more detail you can share about the actions your company’s taking, the improvements you’re making, and the results so far – the better. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Brands are not built on what companies say about themselves, they are built on what others say about those companies.

Analytics 284

Analytics Content Marketing Corporate Company 284

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146

Instagram Brand Branding Hotels 146

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? How did the concept of Employer Branding accelerate so rapidly? The whole notion of employer branding is relatively new. And that was OK then, because it was all about brand recognition.

Interviews 62

Interviews Brand Branding Employee 62

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 104

Data Company Publicity Government 104

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. However, miscommunications can occur in a few common areas.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Business Wire

SEPTEMBER 1, 2023

Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.

Consumer 347

Consumer Tools Company Brand 347

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Let’s consider Nike as an example.

Storytelling 99

Storytelling Brand Branding Consumer 99

Sword and the Script

JUNE 11, 2024

Moments ago I called the company to confirm this is in fact true. I have left messages with both companies requesting interviews. Burrelles is an iconic brand in PR. If you have information about this event, please reach out. I’ll update this post as I learn more. This is the end of an era.

Newspapers 179

Newspapers Employee Interviews Company 179

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. An earnings press release provides a high level snapshot of a company’s earnings.

Examples 52

Examples Company Financial Brand 52

Barokas

AUGUST 22, 2019

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

Customer Service 84

Customer Service Company Strategy Communications 84

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Providing detailed information on their website and using third-party testing can help.

Consumer 88

Consumer Brand Branding Education 88

Agility PR Solutions

NOVEMBER 15, 2023

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded?

Measurement 111

Measurement Company Consumer Brand 111

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 155

Brand Branding Reddit Pitching 155

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

Study 107

Study Consumer Company Privacy 107