The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Social Media Ethics 130

Ronn Torossian

DECEMBER 29, 2022

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. The post Examples of Great Brand Repositioning Strategies appeared first on. The post Examples of Great Brand Repositioning Strategies appeared first on.

Examples 195

Examples Brand Branding Strategy 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

NOVEMBER 20, 2022

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth.

Brand 158

Brand Branding Company Media 158

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Social Media 78

Ronn Torossian

MARCH 21, 2023

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence. appeared first on.

Brand 195

Brand Branding Strategy Marketing 195

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Ronn Torossian

NOVEMBER 1, 2021

If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. The post How Brands Create Value appeared first on.

Brand 195

Brand Branding Communications Company 195

Agility PR Solutions

DECEMBER 11, 2022

Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. The post The crucial role of brand integrity to company sustainability appeared first on Agility PR Solutions. Therefore, with sustainability so […].

Brand 88

Brand Branding Company Enterprise 88

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Brand 195

Brand Branding Publicity Consumer 195

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Media 370

Media Brand Branding Data-Driven PR 370

Agility PR Solutions

DECEMBER 6, 2022

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied.

Brand 88

Brand Branding Company Publicity 88

Agility PR Solutions

MAY 23, 2023

It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals.

Brand 78

Brand Branding Employee Company 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 348

B2B Company Case Study Conference 348

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Social Media 88

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. That’s why many companies are now taking a more public stand on raising awareness of this issue, as well as making efforts to close their own gaps internally.

Internal 195

Internal International Brand Branding 195

Ronn Torossian

FEBRUARY 22, 2023

February is American Heart Month and a great time for companies to show their support for heart health. There are a few different ways that companies can join in on American heart health month […] The post February is American Heart Month – Meaningful Ways For Your Brand to Get Involved appeared first on.

Brand 195

Brand Branding Company 195

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Brand 78

Brand Branding Company Consumer 78

Ronn Torossian

JANUARY 12, 2022

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […].

Brand 195

Brand Branding Company Strategy 195

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Strategy 195

Strategy Company Publicity Consumer 195

Agility PR Solutions

AUGUST 16, 2021

For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it).

Brand 148

Brand Branding Company Leadership 148

Agility PR Solutions

APRIL 18, 2023

In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal.

Brand 78

Brand Branding Company Consumer 78

Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Social Media Customer Service 88

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Brand Branding How To 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

AUGUST 24, 2021

Are brands today all work and no play? In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 152

Consumer Brand Branding Company 152

5W PR

MARCH 24, 2023

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

Creativity 97

Creativity Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Brand 177

Brand Branding Advertising Advertising 177

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 177

B2B Brand Branding Viral 177

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. It’s all about that brand love.

Twitter 149

Twitter Brand Branding Company 149

Agility PR Solutions

FEBRUARY 8, 2023

These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. Social media has quickly become an indispensable part of any marketing strategy.

Social Media 158

Social Media Media Brand Branding 158