Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JANUARY 16, 2024

Companies that understand this sentiment and inject trust , value, and engagement into their interactions stand to develop lasting relationships with their customers, transforming them from occasional buyers into passionate brand advocates. Transparency Transparency and open communication are the next elements that are crucial to success.

Industry 78

Industry Education Consumer Ethics 78

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. I’m so glad that I did apply.

Mobile 116

Mobile Meeting Course Ethics 116

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Facebook’s lackluster efforts to oust white supremacist groups from its platform, for example, resulted in a loss of user trust.

Reputation 78

Reputation Ethics Mobile Corporate 78

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. A good relationship is critical when a PR pro must disagree with a suggestion that may take a client or brand off in a perilous direction. An effective PR person is a first-rate communicator.

Ethics 128

Ethics Government Data Groups 128

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Solo PR Pro

FEBRUARY 14, 2023

This may mean reaching out beyond the company to community partners, clients or even focus groups. Look inward Let’s be honest: We all have biases — and one of the best things we can do as communicators is recognize our inherent biases. Encourage your clients to be intentional about seeking diversity to challenge their ideas.

Ethics 58

Ethics Community Consumer Communications 58

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

FEBRUARY 12, 2021

And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. Note: this event that will only be live-streamed in the Social PR Posse group, which is completely free to join, but which is only accessible via request. Happy May Day!

Crisis 82

Crisis Community Ethics Groups 82

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law.

Company 105

Company Marketing Education Data 105

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. And in a time of great uncertainty, it was an important factor in bringing our group together. In late March, I was diagnosed with COVID-19.

System 157

System Community Social Media Employee 157

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Stephen Waddington

AUGUST 2, 2019

Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign.

Public Affairs 96

Public Affairs Publicity Sports Government 96

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Alexa ). Tweet This. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. These are social, ethical, and moral matters. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. With such a big client and opportunity to work with a brand like Breeders’ Cup, you have to have the right tools for the job. Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Polaris

MARCH 6, 2015

Then in 2010, he co-founded Contently to help brands produce audience building content. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Karen Freberg

AUGUST 6, 2017

We are still seeing the criteria within the industry if you are hiring for a certain speaker, getting partnerships with brands and organizations, and other amazing opportunities. Kerry Flynn from Mashable wrote this great article about this, and how brands (and professors) need to be aware of this. Others have done this publicly.

Social Media 40

Social Media Media Sports Analysis 40

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.” The community itself was pointed out to be representative of our affinity towards people with similar interests. Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career? I love changing how I teach an existing class by adding new elements, mostly digital elements nowadays. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Sword and the Script

OCTOBER 4, 2022

If a publication puts your logo on its site without mentioning the brand name, you may never see it. This allows customers “to search and analyze images, identifying specific logos, celebrities, memes, emotions, age groups, and more.” Meltwater aims to fix that with “visual listening and company search capabilities.” Content picks.

Technology 81

Technology Company Analytics Writing 81

PR 20/20

JULY 30, 2019

That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Mitch Joel, Founder of Six Pixels Group. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple.

Case Study 50

Case Study Privacy Data Technology 50

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 69

Marketing Ethics Interviews Meeting 69