Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. What about using social to build community as a customer retention strategy? Not surprising. WAY too far.

Strategy 106

Strategy B2C B2B Resources 106

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. Hoffman’s community of like-minded PR whizzes and tech enthusiasts are there for me to lean on as I learn the ropes — and not just those I share the London office with. So that’s my plan.

Agency 36

Agency Internal International Energy 36

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies.

Ethics 218

Ethics Exercises Energy Corporate 218

Solo PR Pro

JULY 12, 2022

Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Department of Energy. During his time there, he helped develop the “Clean Energy for the 21st Century” brand.

Meeting 52

Meeting Energy Agency Groups 52

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JANUARY 23, 2020

Your time and energy is better spent elsewhere. Or, in some cases, it’s a comment by the brand with those same 25 hash tags. It looks like exactly what brands are trying to do: A desperate attempt to try to curry more followers and likes. At Sleep Number, we use #TeamSleepNumber in all our Employer Brand posts.

Strategy 132

Strategy Sports Instagram Conference 132

NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. “[If

Creativity 78

Creativity Data Trends Analytics 78

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories.

Publicity 146

Publicity Newspapers Journalism Energy 146

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. These communications will focus on building / rebuilding / strengthening the trust that your community (and the world) has in your organization. Put some thought into these important questions and launch your personal brand intelligently. Stay tuned!

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities.

Education 78

Education Publicity Community Healthcare 78

5W PR

NOVEMBER 21, 2022

There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business.

Community 88

Community Brand Branding Healthcare 88

Stephen Waddington

MAY 20, 2019

He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. My blog and participation in social media communities help attract talent and work. There’s been homework along the way.

Web 68

Web Energy Reputation Community 68

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. But new models include a bespoke data platform, community as a service and performance driven public relations. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time.

Agency 117

Agency SEO Groups Energy 117

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 126

Internal International Communications Strategy 126

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. Leverage executive visibility and the news cycle in your ESG communications strategy.

Communications 62

Communications Energy Employee Strategy 62

Prohibition

JUNE 8, 2023

See how we work with brands to bring ideas to life across social media. UGC also introduces a sense of realism and relatability to your videos, giving your brand a chance to be seen as ‘giving back’ and showcasing some very real, diverse perspectives and stories. Looking for a video production agency to enhance your video content?

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 4, 2016

From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives. What are some of the biggest pitching mistakes brands make?

Pitching 0

Pitching Energy Media Relations Social Media 0

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. Even though the topic might be serious we still need energy in the session. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

How To 133

How To Facebook Energy Training 133

Beyond PR

JUNE 12, 2018

They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. As a result, you should focus significant energy on identifying and cultivating your superfans. Businesses can do the same thing by making superfans a part of their brand.

Brand 49

Brand Branding Groups Fashion 49

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. For the right brand, company, and organization – this can happen. Understand your personal brand. What makes you stand out?

Education 41

Education Energy Community Brand 41

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Funnel some of the same energy you use to interact with other people’s posts into creating your own content.

Twitter 102

Twitter Social Media Energy Resources 102

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. Diversity can be a recruitment strategy, too. “We Stevens said.

Employee 110

Employee Groups Energy Resources 110

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). With so much competition in the marketplace, how can brands stand out?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. As a brand, should we respond to ALL complaints, or just certain types? I’m a person, however, and most brands aren’t so successful avoiding troll. Community Managers. Let’s give them less of a spotlight, and focus our energy on customer service.

Social Media 100

Social Media Groups Community Guidelines 100

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

DECEMBER 27, 2018

We seem to glide through our careers without thinking about the impact our work has had on the businesses we represent, our communities, or even us, for that matter. It builds brands, restores reputations and impacts many. What you did years ago is the foundation of projects and communities that continue to evolve.

Case Study 72

Case Study Writing Energy Resources 72

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. Gaea’s now giving other snack brands a run for their money by elevating the quality of the C-store product game. market from Greece. Answer: yes.

Hotels 90

Hotels Trends Energy Consumer 90