PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. But according to Google Trends, that’s not the case. After evaluating over 6.9

B2B 145

B2B Trends Video Course 145

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Conversations

JUNE 25, 2015

The Canadian, McLuhan, may seem contemporary to us owing to interpretations of his work as prescient about media trends. That the arrival of new technology makes the adolescent PR obsolescent. There are upsides and downsides of digital technology, and its impact on public relations practitioners. In my view, they are mistaken.

Publicity 40

Publicity Technology Television Fashion 40

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. .” ” Based on the numbers, you’d expect b2b technology to be the more popular term.

B2B 85

B2B Content Marketing Trends Marketing 85

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So what we did was we defined the top things we care about reputationally, and then we started looking at technology solutions to enable and make that process faster. Chris: Yeah. Chris: Yes.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. Like some technological teddy. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R.

Industry 156

Industry Enterprise Trends Technology 156

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. I have been connected with Gary for years on Twitter – and I had the opportunity to review a few of his books (Ask Gary Vee and Crush It) as well. Until Cannes.

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

JUNE 21, 2016

Thanks to ever-increasing technological advancements, video can be streamed and viewed on all devices as quickly as text-only used to be.”. Ahead of the free webinar, Larry shared a sneak peek into three trending video best practices that today’s content marketers must know. The Fast and The Focused.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. For it to be shareable and newsworthy, your videos should offer value, evoke emotions, or address current trends or issues in your industry.

Video 87

Video Publicity Marketing Analytics 87

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Timeliness: Timing is crucial.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Chances are your company already has a newsletter or some e-books. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

APRIL 20, 2015

Digital technology and the cloud have caused content and data to explode. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Featured Trends Content Marketing' Publication and promotion. According to IBM , “Every day, we create 2.5 Want to spur audiences to action?

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Partnerships with technology | Jump to text. But the technology is relatively there. Talking Points.

Data 78

Data Media Analytics Energy 78

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Storytelling vs. Brand Newsrooms. Entertain, while we give facts.

Report 225

Report Media Advertising Advertising 225