ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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Report Pitching Interviews Media 136

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." And the priest there bashed the book in church! He''s also an author.

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Pitching How To eBook Pinterest 64

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

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Print Newspapers Interviews Publicity 48

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

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Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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SEO Case Study Video Film 184

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

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Pitching Digital PR Media Relations Media 157

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Manage your day and week with a calendar app.

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Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news? The bad news?

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Media Relations Pitching Media Social Media 40

Rock the Status Quo

NOVEMBER 16, 2014

I’m thrilled to announce my newest book, Above The Noise. While I have one publisher that’s approached me about a book deal, the sassy horse trader in me requires that I spend the next few weeks in the thick of pitching publishers until I solidify the right contract. On to bigger and better things.

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Social Media Pitching Reputation Print 150

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Pitching Newspapers Writing Interviews 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

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Conference Print Trade Shows Pitching 120

5W PR

AUGUST 27, 2020

Therefore, pitches to decision-makers in radio, TV, print, and digital newsrooms should be tailored to meet the expectations of the decision-makers, while communicating the essence of an SMT. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

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Media Pitching Radio Brand 68

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. More than 80 members submitted almost 100 pitches, and 45 were selected. You can buy the book in print for £29.39 Platinum has been published today by the CIPR.

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Handbook Community Writing Pitching 114

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

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Writing Brand Branding Content Marketing 72

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

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Pitching Interviews Publicity Media 120

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

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Pitching Journalism Resources Media 120

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Of course, all the images in the world will only get noticed if your pitches are strong.

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Communications Social Media Pitching Media 253

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Platinum is the story of the CIPR as told by its members.

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Agency Publicity Pitching Community 76

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books. Are you kidding?

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Software Case Study Advertising Advertising 138

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

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Meeting Media Journalism Social Media 91

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about.

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Media Radio Education Print 78

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

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Publicity Real Estate Agency Television 52

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive.

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Media Pitching Media Relations Print 60

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

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Publicity Pitching Community Print 0

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

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Strategy Pitching Interviews Social Media 52

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. In the case of a digital book, you can make the first chapter available for free. When it comes to giveaways, you can distribute coupons or promo codes online.

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Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. Entry level roles demand work experience.

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Publicity Industry Agency Media 153

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free. When it comes to giveaways, you can distribute coupons or promo codes online. Conclusion.

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Strategy Marketing Trade Shows Publicity 133

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility. But be sure to adhere to best byline practices.

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B2B Leadership Tools Conference 149

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

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Media Newspapers Radio Social Media 75

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Ask for it.

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Pitching Agency Tourism Television 120

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. My favorite book is…. What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door. It got to a point that was too vast to comprehend. We’re 15 minutes from the beach.

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Agency Brand Branding Newspapers 227

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. MAGAZINE NAME has a circulation of 500,000 readers nationwide and is available on newsstands and most Barnes and Noble book sellers. NAME A will be signing her new diet/lifestyle book, BOOK NAME. More to come.

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Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

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Frederik Vincx

OCTOBER 27, 2015

Making coverage books. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. You can also sync contacts from all your address books, fix duplicates, and correct formatting errors in your database automatically. FullContact.

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Pitching Google Analytics Twitter 60

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. In the Office Treat media clippings like awards and have them framed around the office or create printouts in a portfolio book and leave them in the office lobby. The bottom line is to share, share, share!

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Social Media Instagram Agency Media 71

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. They’ll know their costs for media monitoring upfront and can put that in their pitch. Truescope product overview.

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Media Tools Social Media Analysis 178