Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now.

Technology 98

Technology Data Analysis Internal 98

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham.

Reputation 153

Reputation Financial Case Study Banking 153

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Wadds Inc.

JANUARY 22, 2024

Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of the Future. The book was first published in 2022 and reprinted in 2023. Usefully, Hobsbawm’s network is extensive.

Fashion 52

Fashion Knowledge Base Internal International 52

PR Conversations

JUNE 28, 2020

Think about the following: PEST or SWOT. How about the Diffusion of Innovation, Nudge or SMART objectives? I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. So we need to add into the mix, progress is also about making smart decisions and being on the right path.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. People and organisations want to read stories about people like themselves. Brand journalism is seldom done well by B2B organisations. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Source “It’s not just about whether their face fits, it’s about looking at and analysing their follower data,” says Scott. you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 136

SEO Measurement Television Google 136

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Cision

APRIL 27, 2016

It’s impossible to measure ROI with 100 percent accuracy. But with a reliable measurement process, you can better understand whether or not your efforts are successful. When measuring the value of your communication efforts, your work is never done. Gather data about your campaigns and conversions.

Measurement 120

Measurement System Data Financial 120

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? Neutral sentiment will likely make up the majority of the conversation about your brand. As Neal Schaffer explains in Cision’s Listen e-book , you can find and reach out to your competitors’ unhappy customers and earn leads from those social conversations, too.

Measurement 159

Measurement Brand Branding Pitching 159

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.). It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much? Future of the About Page.

Survey 88

Survey Storytelling Consumer Analysis 88

ReimaginePR

APRIL 9, 2020

Secretly compelled head implants kids, Therapist IV Intel specialist about the physicians, military study. The book will foster your existing understanding and creating abilities. Do not be worried about arrangement! Flow creating is simply a very effective mode of creating documents. All decent writing is structured.

Study 120

Study Analytics Writing Measurement 120

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. According to Jim Sterne’s book Social Media Metrics , all companies focus on one, or a combination of three basic business objectives. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement Internal International Analytics 120

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. We, therefore, set about researching the best-estimated traffic providers and comparing their data to our ‘known data’ from site analytics that we had access to.

Measurement 120

Measurement Analytics SEO Google 120

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. How are we going to adapt?

Radio 58

Radio Ethics How To Writing 58

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. We’ve published the fifth edition of the book this week. My new book is a good start although there are lots of other good books available.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. I also hope people tell their friends about it. In some cases, the stories are about health and wellness achieved through that relationship. In others, it’s about conservation or restoration efforts.

Storytelling 60

Storytelling Tourism Travel Local 60

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. As the cliché goes, “You can’t manage what you can’t measure.”

Social Media 96

Social Media Measurement Media Groups 96

Stern + Associates

MAY 3, 2023

Do increasingly advanced generative AI tools like ChatGPT excite you or make you anxious about the future? But I am worried about what bad actors can do with these things because there is no control over them. If misinformation spreads broadly, what are we going to do about that? Who’s going to bear the costs?” he continues.

Technology 83

Technology Nonprofit Measurement Tools 83

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. Better Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. We hear everyone talking about social media impact.

Analytics 231

Analytics Marketing How To Community 231

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades. About Katie Paine.

Analytics 53

Analytics Measurement Interviews Social Media 53

Stuart Bruce

MAY 20, 2016

We believe that this exercise should be conducted annually and include explanatory notes as to the nature of each intangible asset, the key assumptions made in arriving at the values disclosed and a commentary about the health and management of each material intangible assets. They could then be held properly accountable.”.

Reputation 94

Reputation Measurement Brand Branding 94

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? How to measure success in digital marketing campaigns. For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I remember asking myself, “Does the client even look at these clip books?

Measurement 50

Measurement Comparison Analytics Agency 50

Karen Freberg

SEPTEMBER 20, 2021

I realized it has been a while since I have written a post, and I thought this was a good time to provide some thoughts on a topic I have been thinking about for quite awhile. Some reach out to me about guidance for the job market, and others about how they can formulate a research agenda. That’s it!

Measurement 83

Measurement Study Conference Industry 83